ARA of Wisconsin

02/02/2026

Thank you for making the first ARA of IL and ARA of WI Event & Equipment Summit a special one! If you joined us for this inaugural event, we hope you walked away with new nuggets of information and great conversations. If you couldn’t make it this year, we hope to see you at the next one!

01/29/2026

We can’t wait to see you there!

Tomorrow kicks off our first-ever ARA of IL and ARA of Wisconsin Event & Equipment Summit!

We're excited to connect with members and vendors for a couple days of education, networking, and fun - plus learning from Sales Coach Extraordinaire Elliott Vigil!

Here's what we've got lined up for this weekend. 👇

📩 Attending but missing details? If you didn’t receive the email earlier this week with venue, registration, and parking info, reach out to [email protected] and we'll get you set up.

Hope to see you there!

01/23/2026

We want to close out thanking our GOLD level sponsors by recognizing DiStefano Sales Company - https://www.distefanosales.com/.

DiStefano Sales Company was founded in January of 1983 by Robert F. DiStefano. Over the years, the business and team has grown to include Robert's two sons, Justin and Bob Jr. The company maintains a comprehensive inventory of products, ranging from diamond blades to wheelbarrows to light towers. They attribute their sustainability and success in the industry to their exceptional customer service, prompt follow-up, and tow-and-show demonstration.

Be sure to stop by their booth and say hello!

01/20/2026

Thank you to GOLD level sponsor, CPS, for supporting the ARA of Illinois & ARA of Wisconsin's Event & Equipment Summit approaching in TEN days!

Construction Product Sales - https://cpsreps.com/ - is an award-winning manufacturers' sales agency based in the Chicago metro area. Founded in 1981, the company is one of the largest, growth-oriented agencies in the Midwest. CPS specializes in sales and service to rental yards, STAFDA, contractors supply, safety houses, industrial distributor and dealer networks.

CPS is dedicated to hard work, superior product knowledge, exceptional follow through, complete customer satisfaction, and diligent communication with their manufacturers, which has been the key to the company's formula for success.

Be sure to swing by the CPS booth to say hello!

01/18/2026

Just 12 days until the Event and Equipment Summit kicks off! Registration is now locked and loaded. For our first ever Summit we couldn't be more excited that we will have....

95 ARA member attendees
25 Vendor sponsors
1 Enthusiastic Keynote Speaker (Elliott Vigil
1 Live podcast recording (Under the Vinyl)
1 Friday Night Fun sponsor
8 American Rental Association national team attendees
10+ raffle prizes to be given away during Saturday night's reception
And much more...

The Event and Equipment Summit kicks off Friday January 30th at Blind Shot Social Club in Madison Wisconsin. See you there!

ARA of Illinois ARA of Wisconsin

01/14/2026

Thank you to Gregg Fischer, owner of Latek Insurance Agency, for being a Gold sponsor for the upcoming Event & Equipment Summit. Gregg has been helping rental companies with their insurance needs for decades. He has a passion for the industry, and is always willing to help out at an ARA event.

Be sure to stop by and say hello to Gregg at the event later this month!

01/12/2026

We are so grateful to the 20+ sponsors signed up for supporting the of Illinois and ARA of Wisconsin Event & Equipment Summit at the end of the month. Today we would like to take a moment to recognize Gold sponsor, MJ Miller Combined Companies.

MJ Miller Combined Companies has offered quality construction equipment solutions for your rental and dealers for over 50 years. They also offer training, demos, and expert sales experience to construction equipment rental and sales companies who are looking to expand their equipment solutions.

Be sure to check out their website - https://www.mjmillercc.com/ - and say hello to them at the event on Friday, January 30th and 31st!

Building Your Rental Business with Quality Equipment Solutions Our Services Sales Experience With over 50 years in the heavy construction and tool equipment industry, our expert sales team is here to guide you every step of the way. Whether you're looking for the latest technology or reliable, time-...

01/07/2026

The countdown is on for the first inaugural ARA of Illinois & ARA of Wisconsin Event & Equipment Summit! We are excited to start the weekend with good food, questionable golf swings, and great company at Blind Shot Social Club on Friday, January 30th. A BIG thank you to you a "Friday Night Fun" sponsor, MTA Distributors.

MTA Distributors is America's largest rental equipment distributors, with over 200 premium product lines. They supply rental companies with the finest lawn and garden, safety, light construction, and special event equipment available. With over 45 years of experience in the business, they also train existing and startup companies for entry into the rental industry.

Check out their website - https://www.mtadistributors.com/- and be sure to say hello to them at the event January 30th and 31st. We look forward to seeing you there!

01/05/2026

As we kick off 2026, we would like to thank one of the GOLD sponsors for our upcoming Event & Equipment Summit: Kestell Furniture.

Kestell Furniture is the oldest and largest manufacturer of wooden event & venue furniture, poker tables, gaming tables, and hardwood folding chairs, and has been family owned and operated since its establishment in the 1950's. Kestell's manufacturing facility is located in New Holstein, Wisconsin.

Check out their website today - https://kestellfurniture.com/ - and make sure to visit them at the event January 31st. We look forward to seeing you there!

11/12/2025

ARA of IL and ARA of WI are teaming up to produce an Event & Equipment Summit January 30th and 31st, 2026.

**Early-bird pricing is valid for attendees through this FRIDAY, NOVEMBER 14th**

We look forward to seeing you there!

09/30/2025

Are you going to the ARA YPN Conference or the ARA Women in Rental Conference? The ARA of WI would like to sponsor $500 for up to FOUR different attendees.

Requirements? You must be registered for one of the conferences representing Wisconsin. Send us a message of why you would be the best candidate for this sponsorship. The ARA of WI will select candidates by October 13th and will notify you if you are a lucky recipient. Good luck!!!

06/23/2025

Listen in as Michelle Nelson, ECP-ST, discusses joining MK Equipment and continuing the legacy of her father Marvin, who founded the company in 1973.

Michelle Nelson, ECP-ST, discusses joining MK Equipment in Honolulu in 2015, continuing the legacy of her father Marvin, who founded the company in 1973. She shares how she found mentorship and support through the American Rental Association (ARA) and lat