10/09/2026
Facts can inform an audience. The right metaphor can make the message stick.
On Wednesday, October 14, Sara Gilbert is breaking down the art and science behind metaphors and analogies—and why they can create understanding, emotion, and action in ways data alone often can’t.
You’ll learn how to:
-Use psycholinguistic principles to reduce resistance and deepen understanding.
- Craft metaphors and analogies for different audiences.
- Turn abstract ideas into concrete mental images people remember.
📅 October 14 | 3 p.m. ET / 2 p.m. CT / 12 p.m. PT
Register: spkr.bz/metaphors