The primary goals of the WBC include:
• Strengthening and building the capacity of local businesses and entrepreneurs, including collaborative marketing.
• Increasing safety, livability, vitality, vibrancy, and functionality of the corridor.
• Increasing social capital, community awareness, ownership, and voice on relevant economic and community development issues.
• Working to eliminate or change unreasonable regional and local policies and regulations that decrease opportunities for entrepreneurs and small business owners.
• Cultivating and highlighting community cultural assets. The WBC's key programs and initiatives are the West Broadway Façade Improvement Program, FLOW Northside Arts Crawl, Open Streets West Broadway, Black Friday on Broadway, Beautification Activities, Business Resource Brokering, Retail Recruitment, and Business Networking Events.
