3C

06/03/2020

Recruiting ProBonoPros / Launch Entrepreneurs / Intern Expertise

Mission
World-class disease prevention best practices.

What we do
Facilities that commit to implementing a world-class standard of excellence disease prevention best practices earn the right to wear the 3C Seal of Approval.

Vision
Short term: Compile best practices and research what consumers need to feel confident
Medium-term: Distribute world-class disease prevention best practices and invite organizations/facilities to commit to disease prevention best practices to build trust with their consumers.

Long-term: Implement a certification process to train individuals and facilities to commit to implementing best practices. Empower and engage consumers in continual quality control feedback to assure confidence.
Values
Neutral - Independent - Credible - Integrity – World Class – Immune to Special Interests

About
3C is a nonprofit social benefit venture designed to respond to consumer’s needs during and after the current pandemic crisis. As stay at home orders are lifted, consumers will demand facilities that commit to implementing disease mitigation protocols. 3C empowers consumers with the confidence that best practices are implemented and updated as new research, products, equipment and policy emerge. Consumers provide quality control feedback (via our app) to advocate for sanitation best practices in every facility they enter. (Workplaces, gyms, hotels, airplanes, public transportation, faith community facilities, public buildings and every common space people gather and pass through.)

3C will also be a General Benefit Corporation. The profits of this corporation will sustain the nonprofit mission. The revenue generating products of 3C General Benefit Corp are:
1. Individual Training and Certification on 3C world-class disease prevention best practices. (Every employee that has contact with consumers or has a role in sanitizing the facility must have this certification. Every three years this certification must be renewed.)
2. Facility Training and Certification on 3C world-class disease prevention best practices. (Every facility that earns the right to wear the 3C seal will be required to have it’s managers and owners be trained in world-class disease prevention best practices. This certification must be renewed annually)
3. Corporate Training and Certification: Any corporation that earns the right to wear the 3C seal will commit to world-class disease prevention best practices. (Every owner and facility manager/executive will need to be trained and certified. This certification will be renewed on an annual basis.)

3C General Benefit Corporation is a social venture that will compensate those working on the launch with shares based on their contributions. Once revenues are generated, expenses deducted, profit margins established, the people doing the launch will be compensated according to their contributions to the venture. This is a “flat” organizational structure. Every member of the venture will be compensated at the same rate. There is no hierarchy or pay differential. This reflects a corporate philosophy that everyone’s contribution is equally valued. Compensation is dependent on the level or contribution, the quality of that contribution, and value added.

Website: https://3cmsp.com/

Request for Professional Pro-Bono Expertise
Pro-bono professional expertise is being sought for the following specialty areas. Professionals with an innovative spirit, unbridled creativity, fun loving personality and tolerance for ambiguity should apply. Looking to create a team that has broad viewpoints, skillsets, knowledge base and diversity of backgrounds/perspectives. Hours and time commitment are flexible. There is no monetary compensation for these positions.

Professional and Intern Expertise Categories

Key Professional Skill Sets and Tasks (not all candidates need to be engaged in all aspects of the launch)

1. Media Relations / Public Relations
a. Create, mentor, and coach team members on the creation and implementation of a Media Relations/Public Relations Plan including:
i. Strategic Planning/Creative for launch
ii. Media/Press Kit: Company backgrounder, Bios of Principals, descriptive list of strategic partners
iii. A targeted media list (statewide but probably national and niche or trade media too
iv. Press Release, a News Release for launch
v. Social Media Management
vi. PR/Perception Management
vii. OP Eds or guest blog pieces written and placed in key media to position the coalition as thought leaders in the post-lockdown world
2. Technology, to assist with website development, online training, certification and payment software and QR implementation.
3. Market Research, to guide the understanding of the needs customers (the initial group of customers/consumers healthcare workers, then those leaving their homes after the stay at home orders are lifted.)
4. Project Management, design processes, task management and procedures required to support the launch.
5. Loaned Executive, an experienced professional who can assist in the overall executive functions of a multifaceted fast paced venture.
6. Legal, assess legal liability issues and provide legal guidance and representation during the launch
7. Sales/Strategic Opportunity, Communications and Marketing, to establish a strategy for the rapid scale up of the PMC materials to promote and raise awareness for the products
8. IT, technical capacities necessary to support the product, distribution, education, training, certification and business processes.
9. Development and Community Relations, To assist in researching stakeholders, partnerships and potential supporters/funders for the efforts.
10. Accounting and Fiscal Forecast for the product, timelines, and milestones for the strategic scale up of the product. Manage financial aspects of the venture, bookkeeping, and fiscal accountability structures.
11. Social Media Strategy, coaching
12. Trainers, mentors, quality control inspectors, assist in training, coaching facilities in best practice protocols and establishing ways to monitor quality assurance and prototype the quality monitoring practice.

Character Traits Desired
a. Good team spirit
b. Ability to communicate effectively and respect and honor the contributions of others
c. An experimental attitude, innovative spirit, passion for creativity
d. Ability to handle ambiguity in an environment where systems and procedures are emerging, not existing
e. Drive for excellence and willingness to settle for the best and continually strive to do better
f. Curiosity and desire to learn
g. Ability to absorb feedback/coaching
h. Integrity, authenticity, honesty and directness
i. Fun loving

Hours and time commitment are flexible.
Please Contact me to discuss your interest, expertise and character.

05/21/2020

05/18/2020

05/17/2020

May 16, 2020
PRESS RELEASE
FOR IMMEDIATE RELEASE

Headline: Innovator’s solution to Stay at Home Orders

News Story: Crisis is the mother of invention. Sitting inside the confines of our homes is getting old quickly. With warm spring weather the human need for interaction is creating a craving for non-screen interactions with our loved ones and friends. Now that science has caught up with understanding how Covid 19 spreads, it’s time to create innovative ways to morph that knowledge into practical behavioral survival guides.

Local social entrepreneurs invented a solution. 3C: Consumer Confidence Certification™ will be the world-class standard for preventing disease.

3C’s first product is the “3C Social Survival Guide” for hosting outdoor events. Tim Reardon and Chris Stallman, 3C business partners prototyped the guide at a recent BBQ. Guests who were hesitant to attend changed their mind when they saw how this event was organized to make it less likely to get COVID-19. Guest feedback commented on how old habits are default behaviors, unless there are a common set of new norms established and the commitment by everyone invited to comply. According to Reardon, “there is no fail-safe way to prevent getting infected. We simply want to assure best practices are used to lessen the risk for everyone.” Their next product will be ready to launch soon, “The 3C Cabin Survival Guide.”

Reardon stresses the 3C value proposition taps into the psychological needs of consumers who have been traumatized by this pandemic. “We will never be the same after this pandemic. Like 9/11 was a pivot point for airline safety, COVID-19 is the pivot point in disease mitigation. The pandemic has created global concern of unsanitary behavior. The tug of war between public health and profit has created an unprecedented skepticism of government, business, and public health institutions that can sometimes be muzzled by political pressure. 3C provides a neutral - Independent - Credible – Integrity focused – Rigorous - World Class – Immune to Special Interests venture.”

3C will generate revenue by providing training and certification for individuals and facilities of every size and function. Facilities that are already monitored by public health entities do not need 3C. 3C sees an opportunity to scale to any facility that isn’t currently monitored by public health. 3C protocols will be tailored to the type of facility and function. The training and certification will be online and provided in multilingual formats.
3C will encourage any consumer/customer to report an incident where a facility isn't following best practices. According to Tim Reardon, the Founder and CEO, “3C’s role will be to follow up with the owner or manager of the facility to ask, "how can we help you better meet the standards? It is in their best interest and the consumers to strive for best practice disease mitigation protocols. This will instill confidence in the community.”

Like the Housekeeping Seal of Approval, facilities earn the right to wear the 3C Seal. Building owners and managers committed to maintaining best practices, training and certifying their staff and facility, and subjecting their institutions to 3C compliance inspection.

The partnership between Reardon and Stallman has already solicited advice from some of the brightest and best advisors from GreaterMSP’s medical industrial complex, The MN Department of Health, Minneapolis City Public Health Epidemiologists, University of Minnesota School of Public Health/Carlson School of Management, 3M, regional Rotary Clubs, hospitality unions, and other experts. 3C will create an innovation lab to be the integrator of ecosystems. 3C is creating a crucible where expertise, science, human behavior, psychology, medicine, health, prevention, and the medical industrial complex and produces the world-class best practice guidelines.

3C is starting small so they get the crucible perfected. The initial steps, besides creating the Survival Guides, is to establish Innovation Labs in a few distinct business facilities. 3C will use the Innovation labs to learn from facilities that have already made the transition from pre-pandemic to pandemic mitigating standards. Moxy Hotel in Uptown Minneapolis and ImpactHUB MSP are among the first 3C Innovation Labs.” According to Chris Stallman, 3C COO,“we will capture the lessons from the managers and owners of these facilities to serve as a model for what it costs and takes to implement new policies, procedures, training, products, equipment etc. These lessons will inform and guide the development of the crucible ecosystem integration.”

Reardon said “We are creating a Minnesota Model that can be scaled anywhere. Our goal is to engage the brightest, most creative and brilliant expertise of the Greater MSP Medical Industrial Complex. We will integrate research on public health research, customer marketing, and industry. The result will be a continually updated cross industry/cross sector process to integrate new research, products, equipment etc.”

The Moxy Hotel Innovation Lab site will allow give 3C access to healthcare workers seeking hospitality. Healthcare workers are among the best informed and therefore most skeptical customer segment hotels will encounter. According to Reardon, “If we can make it work at hotels offering hospitality to healthcare workers, we can make it anywhere.”
Reardon says, “The window of opportunity and consumer demand is immediate. Consumers are legitimately fearful of leaving the safety of their home. As stay at home orders are lifted, consumers will desire, need, and demand confidence that every effort is being made to mitigate the spread of this virus as they enter facilities. Therefore, we are launching 3C with a ‘fierce urgency of now.”
Since stay at home orders are in the process of lifting, 3C will conduct their Innovation Labs in a fishbowl. Anyone will be able to access the “real time” creative process 3C is facilitating in the Innovation Labs.
With a BHAG (Big Hairy Audacious Goal) of global proportions and no budget, Reardon and Stallman are being resourceful by building capacity through “ProBonoPros™” and Interns. A team of 42 are working to launch 3C. 22 ProBonoPros and 19 graduate and undergraduate interns are working round the clock to launch 3C. 3C is actively recruiting expertise in Software Technology, Media/Public Relations, Project Management, Legal, Sales/Customer Research/Marketing, Development and Community Relations, Accounting and Social Media Promotions Strategy.

Reardon’s career has been inspiring innovation as an “intrapreneur” from inside government and nonprofit organizations. Since establishing his consulting business, Che’ + Assisi Consulting seventeen years ago, he has shifted energy into entrepreneurial solutions that serve as a model for bureaucracies. According to Reardon, “Innovations that produce better results, faster, cheaper and more focused on the needs of the “customer” are the hallmarks of entrepreneurial solutions that accelerate impact. Social entrepreneurs move at a pace that bureaucratic organizations cannot, given their decision-making structures.” Reardon teaches social entrepreneurship at the College of St. Benedict and St. John’s University, has served on the Advisory Board of the McNeely Center of Entrepreneurship and was a founding board member of ImpactHUB MSP.

Reardon met Stallman at the ImpactHUB late last summer. They’ve been paper clipped to each other since. Reardon’s nickname for Stallman is “Ying” because his is the perfect “Ying” for Reardon’s “Yang.” Reardon’s the visionary. “I’m like the hot air balloon. Chris is the guy holding the rope to tether me to the ground.” Reardon’s cousin Tim McCarthy observed, “Tim has the seduction part down. Now we need to surround him with science and substance.” Reardon says, “I am blessed to know creative geniuses. If an idea of mine gets scrutinized by my personal board of directors and comes out the other end as a viable business concept, then I know it is time to get busy and make the dream a reality.”
The Sanneh Foundation is serving as the fiscal agent for the launch. According to Reardon, “we set up a relationship with a nonprofit organization so we can aggressively seek angel investors and donors to raise the $500,000 they anticipate it will take to scale up quickly. We have a global demand. We need a global approach, not only for this virus, but for any virus or bacteria that may emerge in the future”

For more information contact:
Tim Reardon, CEO 3C
886 Trenton Lane North, Plymouth, MN 55441
[email protected]
https://cheassisi.com/

763-370-9927

Website: https://3cmsp.com/

Facebook: https://www.facebook.com/3CMSP

Instagram: 3CMSP

Mission
The world-class standard for mitigating the spread of disease

What we do
Facilities that