09/16/2026
Death is hard. Sudden loss, even more. The worst? Self-inflicted death. Su***de is heavy.
134 beautiful humans die 𝙚𝙫𝙚𝙧𝙮 𝙙𝙖𝙮 in the U.S.
~50,000 per year 💜🩵
Prevention is critical to save lives — and starts before a crisis
We’ve got to work together. It’s the 10th leading cause of death in the U.S. and the 2nd leading cause of death for young people 15-34
We all have a role to play: from families and schools to workplaces, public saunas, faith communities and health care systems.
Su***de-related deaths were 4x higher among boys / men. We know sauna can help everyone, and especially men, connect.
When people feel connected, valued, and supported, they are more likely to seek help. And when communities come together around a shared commitment to prevention, lives are saved.
We’ve got to break the stigma! It’s not uncommon — 14.3 million adults who struggle with thoughts of su***de. Our co-founder Michael has lived this experience. And you probably know someone too.
A 2026 study published in International Journal of Circumpolar Health cites findings how sauna can make a difference:
ꜱᴏᴄɪᴀʟ ᴛᴏɢᴇᴛʜᴇʀɴᴇꜱꜱ ᴡᴀꜱ ʀᴀɴᴋᴇᴅ ᴛʜᴇ ᴍᴏꜱᴛ ɪᴍᴘᴏʀᴛᴀɴᴛ ᴛʜᴇᴍᴇ ʙʏ ᴍᴇɴ ᴀɴᴅ ᴛʜᴇ ꜱᴇᴄᴏɴᴅ-ᴍᴏꜱᴛ ɪᴍᴘᴏʀᴛᴀɴᴛ ʙʏ ᴡᴏᴍᴇɴ. ꜰᴏʀ ᴍᴇɴ, ᴡʜᴏ ʜᴀᴠᴇ ꜰᴇᴡᴇʀ ᴄʟᴏꜱᴇ ꜱᴏᴄɪᴀʟ ᴄᴏɴᴛᴀᴄᴛꜱ ᴏᴜᴛꜱɪᴅᴇ ᴏꜰ ᴛʜᴇɪʀ ᴘᴀʀᴛɴᴇʀ ʀᴇʟᴀᴛɪᴏɴꜱʜɪᴘꜱ ᴛʜᴀɴ ᴡᴏᴍᴇɴ ᴅᴏ, ᴛʜᴇ ꜱᴀᴜɴᴀ ᴍɪɢʜᴛ ʙᴇᴄᴏᴍᴇ ᴀɴ ɪᴍᴘᴏʀᴛᴀɴᴛ ꜱᴏᴄɪᴀʟ ᴀʀᴇɴᴀ, ᴀꜱ ɪᴛ ɪꜱ ᴀ ᴘʟᴀᴄᴇ ᴡʜᴇʀᴇ ɪᴛ ɪꜱ ꜱᴏᴄɪᴀʟʟʏ ᴀᴄᴄᴇᴘᴛᴀʙʟᴇ ꜰᴏʀ ᴍᴇɴ ᴛᴏ ꜱᴏᴄɪᴀʟɪꜱᴇ ᴀɴᴅ ᴛᴀʟᴋ
And the report concludes:
ꜱʜᴀʀᴇᴅ ꜱᴀᴜɴᴀ ᴇxᴘᴇʀɪᴇɴᴄᴇꜱ ꜱᴛʀᴇɴɢᴛʜᴇɴ ꜱᴏᴄɪᴀʟ ꜱᴜᴘᴘᴏʀᴛ ... ᴀ ᴘᴏᴡᴇʀꜰᴜʟ ꜰᴀᴄɪʟɪᴛᴀᴛᴏʀ ᴏꜰ ʜᴇᴀʟᴛʜ-ᴘʀᴏᴍᴏᴛɪɴɢ ʙᴇʜᴀᴠɪᴏᴜʀ. ꜱᴏᴄɪᴀʟ ᴛᴏɢᴇᴛʜᴇʀɴᴇꜱꜱ ᴇɴʜᴀɴᴄᴇꜱ ᴇɴᴊᴏʏᴍᴇɴᴛ ᴀɴᴅ ᴍᴇᴀɴɪɴɢ, ᴡʜɪᴄʜ ɪɴᴄʀᴇᴀꜱᴇ ᴘᴏꜱɪᴛɪᴠᴇ ᴀꜰꜰᴇᴄᴛ ᴀɴᴅ ʀᴇɪɴꜰᴏʀᴄᴇ ɴᴏʀᴍꜱ ᴀʀᴏᴜɴᴅ ꜱᴇʟꜰ-ᴄᴀʀᴇ ᴀɴᴅ ʀᴇᴄᴏᴠᴇʀʏ … ᴛʜᴇ ꜱᴏᴄɪᴀʟ ᴅɪᴍᴇɴꜱɪᴏɴ ᴏꜰ ꜱᴀᴜɴᴀ ʙᴀᴛʜɪɴɢ ꜱᴜᴘᴘᴏʀᴛꜱ ʜᴇᴀʟᴛʜ ᴘʀᴏᴍᴏᴛɪᴏɴ ʙʏ ᴇᴍʙᴇᴅᴅɪɴɢ ᴛʜᴇ ʙᴇʜᴀᴠɪᴏᴜʀ ɪɴ ɪɴᴛᴇʀᴘᴇʀꜱᴏɴᴀʟ ʀᴇʟᴀᴛɪᴏɴꜱʜɪᴘꜱ, ᴛʜᴇʀᴇʙʏ ᴍᴀᴋɪɴɢ ɪᴛ ᴀᴄᴄᴇꜱꜱɪʙʟᴇ, ᴍᴇᴀɴɪɴɢꜰᴜʟ, ᴀɴᴅ ʟɪᴋᴇʟʏ ᴛᴏ ʙᴇ ᴍᴀɪɴᴛᴀɪɴᴇᴅ ᴏᴠᴇʀ ᴛɪᴍᴇ.
We know and we hope more people discover its power and potential.