08/27/2026
Long before the Bikini became a mainstream symbol of summer fashion and self-expression, it was one of the most controversial garments ever designed; its journey reflects changing attitudes toward women’s bodies, social norms, and ideas of modesty. Although two-piece garments existed for centuries, the modern bikini was not introduced until 1946— when introduced by French designers Jacques Heim and Louis Réard- from there on, it revolutionized fashion and culture.
Parodi Costume Collection’s extensive 1920s swimwear archive reflects an era which preserves elements of modesty, with more progressive streamlined silhouettes that reveal more of the body than in previous decades, effectively delivering greater freedom of movement. This shift accompanied the transformation of “bathing” into swimming as an active sport and leisure pursuit, introducing a new garçonne-inspired silhouette that reshaped the swimsuit.
By the 1930s, tanning became a symbol of luxury, inspiring smaller, open-back styles. WWII brought fabric rationing, requiring a 10% reduction in materials, effectively encouraging smaller silhouettes. However, bikinis remained controversial in the 1950s, and censored in parts of the Mediterranean, before gradually embraced in Europe. PCC’s 1950s swimwear collection highlights this transitional period, when two-piece styles were gaining popularity while the one-piece remained the prevailing social norm.
Social changes in the 1960s transformed the bikini into a staple. Innovation continued with the introduction of the tankini in 1998, offering a two-piece silhouette with greater coverage. PCC’s 1960’s through 2000s swimwear collections trace this ongoing transformation, revealing how changing social attitudes, technologies, and fashion trends transformed the swimsuit—from an object governed by modesty and social convention into a garment associated with freedom, movement, and self-expression.
Discover more stories from the Parodi Costume Collection and explore the history behind these garments on our Substack. Link in bio.
Text by Alexandra Galvez