Opportunity Merced

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Opportunity Merced 🌞 Opportunity Merced, formerly the Central Valley Opportunity Fund, supports ideas and investments that cultivate opportunity and move Merced forward.

Funding Merced’s future as a fund of Central Valley Community Foundation. 🌱

10/12/2026

Every place has a story. What’s yours?

The stories we tell shape how people see our communities—and the possibilities for their future.

Join storyteller Phil Eich of Storyville for a FREE, hands-on Community Storytelling Workshop designed to help you discover, develop, and share stories that inspire connection and community pride.

Whether you’re a local business owner, nonprofit leader, creative, or simply someone who loves Merced, this workshop is for YOU!

📅 Saturday, October 24
📍 Merced County Office of Education

✨ Learn how to tell stories that connect people, celebrate place, and bring communities together.

🎟️ FREE workshop | Registration required

👉 Scan the QR code in the video or link in bio to reserve your spot!

DowntownMerced Placemaking CommunityBuilding

What’s on your plate, Merced? 🍽️✨Food is more than what we eat — it shapes how we gather, tell stories, welcome visitors...
06/16/2026

What’s on your plate, Merced? 🍽️✨
Food is more than what we eat — it shapes how we gather, tell stories, welcome visitors, support local businesses, and build a stronger sense of place.
Join us for What’s on Our Plate? The Future of Food, an evening conversation with chefs, hospitality leaders, food entrepreneurs, and tourism experts exploring the future of Merced’s food scene and the role food can play in economic growth, community identity, and regional connection.
📍 UC Merced on Main
1635 M Street, Merced, CA 95340
🗓️ Thursday, June 18
⏰ 5:30–7 PM
🎟️ Free community event — scan the QR code to register! Or visit bit.ly/PlacemakerLab
Come hungry for big ideas. 🌱

Join us for conversations over two days that explore how food, hospitality, storytelling, tourism, and culinary culture ...
05/27/2026

Join us for conversations over two days that explore how food, hospitality, storytelling, tourism, and culinary culture help build stronger, more connected communities.

📍 June 17 | Food as Place: How Culinary Culture Shapes Community
A full-day experience featuring nationally recognized chefs, hospitality leaders, food systems experts, and entrepreneurs exploring the future of food, destination development, local identity, and community-building through culinary culture.

✔ Attend the full day (lunch included)
✔ Or register for individual sessions that interest you most
✔ Free and open to the public

Sessions include:
• Culinary Training as a Catalyst for Food Culture
• Edible Infrastructure: Food, Markets & Agriculture
• Hospitality as Place Strategy
• Chef-Led Storytelling & Food Identity

📍 June 18 | What’s on Our Plate? The Future of Food
An evening conversation bringing together leaders from food, hospitality, agriculture, and tourism to discuss emerging trends, entrepreneurship, local sourcing, and the future of the Welcome Economy.

Featured speakers and panelists include:
Master Chef Daryl Shular, Chef Marshal Shafkowitz, Chef Nina Curtis, Anthony Mirisciotta, Juan Solano, Maryam Ahmed, Chef Matt Cooper, Chef Colin Sato, and Chef Rafael Rios.

📍 Locations:
MCOE Mondo Building + UC Merced on Main
🎟 Free Community Seminars
📝 Registration required: bit.ly/PlacemakerLab

Presented by Placemaker Lab in partnership with North Valley Thrive and UC Merced Professional & Continuing Education.

Big things are coming to Main Street! ✨Join us for Storefront Design: Designing Storefronts for Small Business Success o...
05/20/2026

Big things are coming to Main Street! ✨
Join us for Storefront Design: Designing Storefronts for Small Business Success on Wednesday, June 10 from 5:30–7:00 PM at Mainzer Cinema. This workshop will feature Jaime Izurieta of Storefront Mastery, who will share practical, creative ways small businesses can make their storefronts more inviting, eye-catching, and effective.
Plus, attendees will learn about the Merced Downtown Storefront Program — a new grant opportunity for eligible Downtown Merced businesses offering up to $10,000, along with additional design consulting support.
Whether you own a business, support downtown revitalization, or just want to see Main Street thrive, this is a session you won’t want to miss. 🌆
📍 Mainzer Cinema | 655 W. Main St., Merced
📅 Wednesday, June 10 | 5:30–7:00 PM
🔗 Register: bit.ly/PlacemakerLab

🎨 MERCED AF IS COMING.For one week, Downtown Merced turns into an open-air creative festival filled with murals, music, ...
05/13/2026

🎨 MERCED AF IS COMING.
For one week, Downtown Merced turns into an open-air creative festival filled with murals, music, photography, film, workshops, and community experiences happening all across downtown.
Expect artists painting live in real time, local businesses hosting activations, photographers documenting the city, and a huge downtown takeover during the Art Flop on May 23rd. 💥
Whether you’re into art, music, culture, photography, or just want to experience something different in Merced — this is for you.
✨ Highlights include:
🎨 Live mural installations
📸 Photography exhibitions + mural photo walks
🎶 Performances at Bob Hart Square
🛍️ 30+ participating downtown businesses
🎥 Documentary filming throughout the festival
🤝 Community workshops + panels
📍 Downtown Merced
📅 May 18–24
🎉 Free + open to all ages
This is about celebrating local creativity and showing what’s possible when a community comes together to make something exciting happen.
Follow .af for updates 👀 Downtown Merced City of Merced, CA USA

What does it take to move a downtown project from vision to reality?Join us for From Vision to Viable: Making Place-Base...
05/06/2026

What does it take to move a downtown project from vision to reality?

Join us for From Vision to Viable: Making Place-Based Development Pencil, a Placemaker Lab session designed for downtown, Business Improvement District (BID), and district leaders navigating the intersection of community vision and development feasibility. This session explores why promising projects stall and how intentional alignment across market demand, public policy, and community priorities can help move them forward.
Through real-world examples, participants will gain practical insight into how deals are evaluated, where friction occurs, and how to serve as effective bridges between cities, developers, and the community.
This session will feature Wes Craiglow, AICP, Executive Director of Urban Land Institute Northwest Arkansas. Special thanks to Daniel Hintz for his partnership in bringing this session to the Placemaker Lab series.

📅 Thursday, May 7
🕠 5:30 – 7:00 PM
💻 Virtual session
🔗 Register: bit.ly/PlacemakerLab

What makes great places work?Join us for Placemaking 101: Understanding What Makes Great Places Work, a full-day placema...
04/06/2026

What makes great places work?
Join us for Placemaking 101: Understanding What Makes Great Places Work, a full-day placemaking experience and the kickoff to the Placemaker Lab series in Merced.
From urban design and economic vitality to destination strategy and implementation, this session brings together nationally recognized experts to explore what it takes to turn vision into action across our region.
Hosted by North Valley THRIVE and UC Merced Division of Professional & Continuing Education.
📅 April 15 | 9 AM – 4 PM
📍 UC Merced on Main
Open to the public. Registration required:
🔗 bit.ly/PlacemakerLab

Address

725 W 18th Street, Suite B
Merced, CA
95340

Telephone

+15592265600

Website

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