QRCA

QRCA is a global network of the world's most innovative, collaborative & passionate qualitative research professionals.

QRCA is a global network of qualitative research professionals, including market research, UX, CX, sociologists, ethnographers, linguists, social media and other qualitative experts, and the resource for elevating qualitative research expertise at all levels, where members network and share best practices, trends and technology, and take advantage of unique educational content.

06/05/2026

Bring your best ideas to Palm Springs! ☀️🌴

The QRCA 2027 Annual Conference Call for Proposals is officially OPEN! This is your opportunity to share innovative approaches, practical insights, and thought-provoking discussions with one of the most engaged communities in qualitative research.

Ready to inspire, educate, and connect? Submit your proposal today and help make QRCA 2027 unforgettable: https://www.qrca.org/site/2027-conference-cfp

06/05/2026

Explore QRCA 𝘝𝘐𝘌𝘞𝘚—a global digital destination for thought leadership in qualitative research.

🔍 NEW article from our Schools of Thought column

𝐓𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐋𝐢𝐤𝐞 𝐚 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬: 𝐅𝐨𝐮𝐫 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐨 𝐓𝐫𝐚𝐧𝐬𝐥𝐚𝐭𝐞 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐢𝐧𝐭𝐨 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐕𝐚𝐥𝐮𝐞 by Josh LaMar

Great research does more than uncover insights. It helps organizations make smarter business decisions.

Josh LaMar offers a practical framework for connecting research findings to measurable outcomes that matter to business leaders. Drawing on Jay Abraham’s Three Ways to Grow a Business and his own Three Lenses of Strategy, the article outlines four actionable strategies for translating insights into revenue growth, pricing power, customer retention, and cost reduction.

Whether you work in user experience, market research, or product strategy, this article shows how to position findings in terms business leaders understand—making your work more impactful, strategic, and indispensable.

📈 A valuable read for researchers looking to strengthen the business value of insights and connect research more clearly to measurable organizational impact.

https://www.qrcaviews.org/

06/03/2026

IN 1 WEEK! Join QRCA’s upcoming Qcast with Paul Peterson as he explores how “Catalytic Customers” can uncover overlooked opportunities, challenge assumptions, and lead to stronger insights and innovation.

Register for FREE: https://bit.ly/4vvPz9M

05/28/2026

Registration is NOW OPEN!

QRCA’S QUAL TECH DAYS 2026
New Era, Bigger Questions

Virtual Conference
July 21-23 | Online | 3 hours/day (8 – 11 a.m. Pacific)

From new tools and methods to the bigger strategic questions shaping what comes next, join us for three high-impact, fast-paced virtual days focusing on how qualitative research is evolving in the AI era.

Why Attend?

• Fresh thinking on AI, innovation, and where qual is headed
• Practical approaches to leveraging new tools and evolving methods
• New ways to position, deliver and grow our work

Plus: Case studies, client perspectives, sponsor spotlights & interactive networking

Register now – https://bit.ly/3PuC1fn

05/28/2026

Explore QRCA VIEWS—a global digital destination for thought leadership in qualitative research.

🔍 NEW article from our Global column

Genderless Beauty and the Semiotics of Skincare by Massimo Cealti and Stefania Gogna

What does skincare look like in a post-gender beauty landscape?

This article explores how genderless beauty and semiotic design are reshaping the cultural meaning of skincare. Moving beyond traditional gendered marketing, it reveals how emerging visual codes, materials, color systems, and packaging cues invite consumers to express identity with greater fluidity and authenticity.

Through a semiotic lens, skincare is shifting from performance for the external gaze to a ritual of self-awareness, care, and personal meaning.

The article also examines how Gen Z and Gen Alpha are driving this transformation, and what these changes mean for brands navigating a more fluid, post-gender beauty landscape.

💡 A fresh perspective for researchers, strategists, and brands interested in how identity, design, and culture are reshaping the future of beauty.

https://www.qrcaviews.org/

05/27/2026

The best research insights don’t always come from the loudest participants. Sometimes, the most valuable perspectives come from the customers who challenge assumptions and uncover what others miss.

Join QRCA’s upcoming Qcast with Paul Peterson to explore how “Catalytic Customers” can spark stronger insights, innovation, and smarter decision-making.

Register for FREE: https://www.qrca.org/events/gKHvoLHEyxbZpRPHt

05/26/2026

Save the Date: QRCA QualTech Days 2026

Join us for the 3rd annual QRCA QualTech Days Virtual Conference — July 21–23, 2026.

This year’s theme, New Era, Bigger Questions, will explore how qualitative research is evolving in the AI era — from new tools and methods to the bigger strategic questions shaping what comes next.

Across three virtual half-days, QualTech Days 2026 will feature thought-provoking speakers, practical discussions, emerging approaches, live demos, and conversations about where qualitative research goes from here.

Registration opens this Thursday, May 28 — stay tuned for details!

05/21/2026

Explore QRCA 𝘝𝘐𝘌𝘞𝘚—a global digital destination for thought leadership in qualitative research.

🔍 NEW article from our Quant Lens column: https://www.qrcaviews.org/2026/04/27/why-ai-moderated-surveys-are-a-qualitative-opportunity/

Why AI-Moderated Surveys are a Qualitative Opportunity by Kathy Cheng.

Traditional surveys are ready for a rethink.

As data quality challenges grow and research participants become increasingly disengaged, rigid survey structures are struggling to keep pace with how people actually express themselves today.

Kathy Cheng, CEO and Founder of Nexxt Intelligence, explores how qual-infused-quant can bring empathy, rapport, and human connection back into quantitative research. By adding a qualitative dimension, surveys can become more engaging, enabling, and exploratory—without losing the scale and structure that make quant so powerful.

💡 A timely read for researchers looking to improve data quality, participant experience, and the depth of insight quantitative methods can deliver.

https://www.qrcaviews.org/

05/20/2026

The best insights don’t always come from your happiest or most loyal customers. In this upcoming QRCA Qcast, Paul Peterson shares how to identify “Catalytic Customers” — the voices that help move ideas forward and spark innovation.

Register for FREE: https://www.qrca.org/admin/event/gKHvoLHEyxbZpRPHt/overview

05/15/2026

What if the most valuable research participants aren’t the loudest voices in the room?

Join QRCA’s upcoming Qcast with Paul Peterson as he explores how “Catalytic Customers” can uncover overlooked opportunities, challenge assumptions, and lead to stronger insights and innovation.

Register for FREE: https://www.qrca.org/admin/event/gKHvoLHEyxbZpRPHt/overview

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