04/09/2026
Access to capital remains one of the biggest barriers for small tourism businesses, particularly those working to build models that are rooted in community and long-term sustainability.
We are excited to continue and expand our partnership with to support the next phase of the TUI Futureshapers Global initiative. This work is focused on getting the right kind of support into the hands of locally rooted entrepreneurs, in a way that reflects how their businesses actually operate and grow.
Over the next two years, the initiative will support a new cohort of tourism enterprises across multiple destinations, with a structure that is designed to be practical and long-term, allowing capital to be repaid and reinvested to support future businesses.
Some of the earlier businesses supported through this work include .way in Bali, reconnecting tourism with agriculture and community-based livelihoods; , restoring marine ecosystems through art and reef regeneration; in India, supporting women artisans near wildlife habitats; in Cambodia, creating locally led, low-impact travel experiences; .rwanda, supporting conservation and community development through tourism; and in Jamaica, working with smallholder farmers and connecting visitors to cacao production.
This next phase continues our collaboration with TUI Care Foundation, building on what we have learned together through the Reset Tourism Fund and expanding this work to new businesses and destinations, while continuing to provide long-term support to the kinds of tourism enterprises shaping a more inclusive and resilient tourism sector.
Read more through the link in bio.