08/25/2026
Through our Reset Tourism Fund, in partnership with TUI Care Foundation, we’re proud to support Red Rocks Rwanda, a social enterprise working with the communities living around Volcanoes National Park in Musanze, Rwanda.
This coming weekend, Red Rocks Rwanda kicks off eight days of its Cultural Festival, now in its 14th year, running August 28 to September 4 at Red Rocks Base Camp in Musanze. Each day carries its own theme: heritage and cultural ownership, the economics of gorilla conservation, an Igisoro tournament pairing travelers with local masters of the game, hands-on workshops building and tuning traditional instruments like the inanga and ingoma, and a youth pitch stage for new ideas in cultural tourism. This year, neighboring communities are joining the festival with their own presentation for the first time as well. Entrance is free.
Gregory Bakunzi founded Red Rocks Rwanda in 2013, after years guiding tourists to the mountain gorillas and noticing how few ever met the people living alongside the park. He’d already built the Ruhengeri Community Eco-Tourism Association, which he still leads. Red Rocks put local people directly into the tourism supply chain: hostels and cultural cottages, craft workshops, farming partnerships, artisan marketplaces. Its nonprofit arm, Red Rocks Initiative, extends that work across the region by funding education, healthcare, and local artisan initiatives. As Gregory puts it, “Sustainable tourism and preservation can always succeed when the communities lead.”
We’re so proud to support Red Rocks Rwanda and can’t wait to see this year’s festival come together in Musanze! 🇷🇼