10/13/2026
Much of California’s medjool date crop was picked during the past several weeks after a spring heat wave sped fruit development, bringing harvest forward by as many as four weeks. ☀️
Growers reported below-average yields, though they said production is markedly better than last year, when ill-timed rains in the Coachella Valley caused significant crop losses and left handlers with little to no carryover heading into this year’s harvest. With high demand for the fruit, date handlers said they are working to get the new crop shipped to retailers across the country.
💬 “There’s a lot of pent-up demand,” Coachella Valley grower and shipper Albert Keck said. “We’re scrambling to fill orders.”
The fruit has recently gained traction among U.S. consumers, with sales increasing more than a third during the past two years, according to the market research firm SPINS.
💬 “Everybody is really excited about the trajectory of dates,” said Kristy Kneiding, executive director of the California Date Commission.
Read more in Ag Alert at agalert.com/california-ag-news/archives/october-7-2026/new-date-crop-hits-market-as-fruit-goes-mainstream/
📸: Faith Granger