08/09/2026
NSA SoCal's Influence Insights Series
Conversations with NSA SoCal members who attended Influence 2026 in Austin, TX
Episode 001: "Put the Audience in the Picture" — with Larry Kay
Watch Now [20 minutes]
https://lnkd.in/gP78RYxJ
Host: Sam Osborne, President-Elect, NSA SoCal
Guest: Larry Kay (3-time Influence attendee · Speaker Academy co-lead)
Episode summary
In this first installment of NSA SoCal's Influence Insights Series, Sam sits down with three-time attendee Larry Kay to unpack what actually changes when you keep showing up to NSA's national conference. Larry talks about the welcoming "first-timer" culture, the difference between the national room and the local chapter, and the single deconstructed moment on the main stage that reframed how he thinks about storytelling — shifting from "I" to "you." He also shares the systems and context he built before Influence so he could come home with momentum instead of overwhelm, plus a candid look at what it really costs and why he treats it as non-negotiable.
What you'll take away
Why the "first-timer" badge is permission, not a rookie label — and how it opens every conversation in the room
The introvert/extrovert case for a 1,000-person room that still feels intimate
The mindset shift from "I" to "you" — putting the audience inside your story — and the measurable engagement it creates
How to arrive with context (ideally through your local chapter) so you don't get "hit by the fire hose"
Building a post-conference system so momentum starts the Monday you land, not months later
"See one, do one, teach one" — why teaching accelerates your own craft
A realistic budget for attending Influence, and how to make it a non-negotiable
🎓 Speaker Academy — Info Session (virtual)
Thursday, August 13, 2026 · 4:00–5:00 PM PT ·
Register 👉 https://nsasocal.org/events/august-13-2026/
Fall semester: the craft of professional speaking. Spring semester: the business of professional speaking. Plus a new roadmap to design your own path.
🌐 NSA SoCal — https://nsasocal.org
🎤 NSA Influence (2027 heads to Scottsdale, AZ) —
Let them know you are an NSA SoCal member!!
https://portal.nsaspeaker.org/events/influence-2027
Make it a non-negotiable. Put your money toward what gives you the best return and lets you serve your audience in bigger ways.
Recorded on a Sunday, because that's how the NSA SoCal room rolls. See you at the Info Session Thursday — and in the room at Influence 2027.
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https://www.youtube.com/playlist?list=PLOnUJzB5_y-U