05/20/2026
AI is changing the way your customers make decisions. The question is, are you making the right changes now to adapt to this new reality?
When it comes to influencing AI, there is a lot of confusion and snake oil out there. Countless voices are touting shortcuts and hacks to get AI mentioning your brand or nudging audiences toward your offerings. Unfortunately, much of this advice is nonsensical or even harmful, and only a small fraction is truly legitimate.
In this must-see presentation, Steve Robinson explains how AI chatbots and agents “think” and how you can influence them in ways that won’t shoot yourself in the foot later. You’ll get a sneak peek to where the technology is headed next and how you can set yourself up to succeed – both now, and in the “agentic AI” future.
ABOUT OUR SPEAKER
Steve Robinson, Co-founder, Path3
Steve Robinson is a marketing futurist and technology expert. As Co-founder of Path3, he’s working to make B2B advertising accessible to all marketers without becoming digital paid media experts. He’s also a consultant and strategist with Transistor, a team of experts in organic search and paid media.
When he isn’t scaling Path3 or consulting on marketing strategy, Steve is building community. He started the B2B Marketing Breakfast, now in 3 cities, and moderates Madison’s breakfasts in partnership with the Madison chapter of the American Marketing Association.
A sought-after speaker and podcast guest, Steve is dedicated to helping marketers navigate the incredible change AI and technology is having on the practice of marketing.
