National Association of Shell Marketers

04/10/2026

What’s your biggest margin driver today?

⬜ Fuel
⬜ Foodservice
⬜ Inside sales
⬜ Other

Drop your answer below 👇

04/09/2026

Thank you to our partners who help make NASM possible.

Our sponsors are driving innovation across payments, technology, and retail operations.

Interested in getting involved? Sponsorship opportunities are available.

04/08/2026

Registration is opening soon for the 2026 NASM Conference & Industry Summit in Houston.

📍 Sept 1–3
📍 Hotel ZaZa – Museum District

This is where Shell-branded wholesale marketers come together to connect, learn, and lead.

Stay tuned for speaker announcements.

04/07/2026

We’re proud to spotlight Chestnut Markets, a valued NASM member making a real impact in the Shell-branded wholesale market.

Guided by their mantra, “Retail is Detail,” Chestnut Markets excels through operational excellence, innovation, and strong customer relationships—proving that attention to every detail drives success. https://chestnutmarket.com/retail-is-detail-advantage/

Want to be part of this network of leaders? Let’s connect!

January 21, 2025 – As Chestnut Market elevates its presence in the Tri-State area it’s also keying in on operational excellence through its Retail Is Detail program. It’s been five years since Chestnut Petroleum Distributors began aligning its fleet of stores under the Chestnut Market banner. ...

04/06/2026

Business is evolving rapidly for Shell-branded marketers with retail sites in 2026. From upgrading forecourt technology to maximizing Shell’s Fuel Rewards® program, operators are focused on driving customer loyalty and boosting performance.

Which trends are shaping your Shell-branded business the most this year? We’d love to hear your insights.

10/09/2025

🙏 Thank You to Our NASM 2025 Sponsors!

We couldn’t do the NASM Conference & Industry Summit without our amazing sponsors — thank you for helping Shell-branded marketers connect, learn, and grow!

Diamond: Federated Insurance , Verifone
Platinum: Invenco by Gilbarco Veeder-Root
Gold: Able, PWM Electronic Price Signs, Inc., SignResource, Upside
Silver: Core-Mark International, Federal Heath Sign Company, Mashgin , PDI Technologies, Inc., Service Station Computer Systems
Bronze: ADP , BMO Financial Group, Pattison ID, Quantum Services, Reynolds American Inc., Skyline Products

Your support makes NASM 2025 truly !

10/09/2025

The 2025 NASM Conference in Louisville delivered insight, innovation, and inspiration. Here’s what stood out:

✅ Shell is driving value — thanks to Henry Miller, Julia (Davenport) Peraza, Will Potter, Shelley O'Brien, Brian Edmonds, and Gabe Ferrel for sharing updates on loyalty, EDGEPro, fleet growth, and site staff rewards.

✅ Regulatory insight matters — Jim Higdon (Cornbread H**p) and Matthew Durand (NACS) showed how to navigate hemp-THC, SNAP, and food traceability.

✅ Forecourt is the new sales floor — Paul Kern (Invenco by GVR) emphasized smart tech integration.

✅ Innovation through integration — James Hervey (Verifone) led a panel with Faheem Jamal (Chestnut Market) and Nick Skillen (Rally Stores) on how smart forecourt technology and digital tools can drive sales and customer loyalty.

✅ Leadership moves the needle — Shawn Dawley closed with a powerful Alpha Leadership keynote.

A huge thank you to all our speakers, sponsors, and attendees for making this event .

10/08/2025

From bourbon tastings to educational sessions, from policy briefings to leadership insights — the 2025 NASM Conference & Industry Summit had something for everyone.

💬 We want to hear from YOU:
👉 What was your favorite moment?
👉 Which session gave you something you’ll take back to your business?
👉 Got a great photo from the week?

📸 Drop your photos and highlights below — or tag us using and so we can relive it with you.

Big thanks again to our sponsors, speakers, attendees, and partners for helping us continue to strengthen the Shell branded wholesaler network.

10/03/2025

10/03/2025

That’s a Wrap on the 2025 NASM Conference & Industry Summit!

A heartfelt thank you to everyone who joined us in Louisville for three days of connection, insight, and inspiration. From in-depth sessions to lively networking and everything in between, this year’s conference truly was .

A special shoutout to our closing keynote speaker, Shawn Dawley, whose high-impact message on courage, accountability, and purpose-driven leadership left us ready to take on what’s next.

Here’s to the leaders in the room—and the future we’re building together. See you in the fall of 2026!

10/02/2025

✨ Thank You to Our Gold Sponsor! ✨

We’re proud to recognize Upside as a Gold Sponsor of the 2025 NASM Conference & Industry Summit! Their support helps our Shell branded marketers refine their strategies, elevate their performance, and set the standard for excellence—helping NASM make this event .

Thank you, Upside, for supporting the NASM community!