For The Win Project

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For The Win Project For The Win is a charitable organization giving children in special circumstances the chance to be their hero in their very own official movie poster.

We give children in special circumstances the chance to be their favorite heroes. The For The Win Project gives children in special circumstances the chance to be their favorite heroes in their very own movie poster and trailer. We create a new sense of hope, motivation, and give a self-esteem boost for each child. Transforming them into HEROES will be influential in raising both awareness and funds for whatever they may be up against. Our outreach, influence, and change can only get bigger as we plan to discover and explore new, creative ways to immerse our heroes in their own worlds with MOVIE trailers, comic books, album covers and so much more.

8 billion people in the world, and there was only 1 Dolly Parton.When you’re a kid, every so often you notice a grown-up...
08/26/2026

8 billion people in the world, and there was only 1 Dolly Parton.
When you’re a kid, every so often you notice a grown-up out there making a difference in a way that catches your eye and sticks with you. You usually learn about philanthropy, charity, and giving back from family and friends. But every now and then it’s someone famous doing far more than the thing they’re famous for. Dolly Parton was one of those people.
If the Imagination Library had been the only thing she ever did, she’d still be a celebrated philanthropist. More than 330 million free books mailed to kids, no matter what a family could afford. You should be reading that and then saying “wow” out loud. But she also funded scholarships, gave millions to disaster relief and medical research, and built a sanctuary at Dollywood for bald eagles that couldn’t survive back in the wild.

That is SO MUCH work, and none of it was her day job.

What gets us most is how she did it: she didn’t wait for kids to come find her. She put the book in their mailbox. That’s the whole idea behind what we try to do too.

Thank you for being an inspiration and a role model for people and organizations like ours. The world is genuinely less bright and less fun without you and that big beautiful heart.

Dolly Parton FTW 🙌

08/02/2026

🕷️ Happy Spider-Man Day! 🕷️
With today being Spider-Man day and Spider-Man: Brand New Day in theaters this weekend, we couldn’t think of a better day to revisit one of the most special stories in FTW history.

Meet Spider-Jerry. Jerry is a heart transplant recipient and one of the bravest and sweetest kiddos we’ve ever had the privilege of knowing. His love for Spider-Man caught the attention of a certain Peter Parker himself who, thanks to Jaimie, filmed a very special message to welcome Jerry into the Spider-Verse.
Huge shoutout to Jaimie Trueblood, Dan McFadden, and the team at BLT Communications who helped bring this to life.

He still talks about it. And we still think about him all the time.

To Jerry, and every kid out there fighting battles the rest of us can’t see, you’re already a hero. The suit just makes it more official. 🕷️❤️🙌

To help and support more kids like Jerry please donate to https://give.choa.org/site/

08/01/2026

Oliver FTW! 🥹👏🙌

07/18/2026

👏🙌

That’s a wrap on Association of Child Life Professionals conference 2026 in Chicago! Thanks to everyone that came by. Ch...
05/24/2026

That’s a wrap on Association of Child Life Professionals conference 2026 in Chicago! Thanks to everyone that came by. Child life specialists FTW!!! 🙌

05/21/2026

Chicago, we’re ready for you. 🙌 The For The Win Project booth is set up and waiting at the Child Life Conference! And we cannot wait to meet the incredible people who show up every day for hospitalized kids. Come find us, try one of our immersive experiences in a headset, and see what we’ve been building. You literally won’t believe it till you see it. FTW!

It hurts our hearts to see former FTW Hero Conner Ranger with more broken bones (he had over 300 breaks when we met him)...
03/11/2026

It hurts our hearts to see former FTW Hero Conner Ranger with more broken bones (he had over 300 breaks when we met him) that he has to recover from. And while there’s nothing we can say or do to heal them for him… Ice cream seems to help in any scenario. Keep fighting Conner!
RELEASE THE POWER! 💥🍦🙌

Surgery recovery status: slowly improving… especially with emergency ice cream supplies -🍦
Big thanks to our friends from California - For The Win Project CVT Soft Serve

This one-of-a-kind 3D VR180 video is what over 100 pediatric patients at Children's Hospital Los Angeles have experience...
12/04/2024

This one-of-a-kind 3D VR180 video is what over 100 pediatric patients at Children's Hospital Los Angeles have experienced so far. And we're just getting started! 🙌🐶
If you have a VR headset and would like to see the first of many exciting VR films we're working on, then click the link below to head to our pal Hugh Hou's YouTube channel and be IMMERSED in epic cuteness!

This VR adventure is made by a dog (Kimchi), for dogs (and humans)! 🐾 Pure puppy joy in 3D—playful, cuddly, and irresistibly cute! 🐶 Happy Giving Tuesday!

MORE MADISON FTW! We’re exceptionally thankful to our nonprofit pals at  who asked us to join in on the festivities to r...
08/16/2023

MORE MADISON FTW! We’re exceptionally thankful to our nonprofit pals at who asked us to join in on the festivities to reveal Madison’s absolutely amazing themed wheelchair costume. We had a blast hanging with her family and all the incredible Swifties in attendance. What a wonderfully kind, inclusive, and awesomely dressed fan base! You guys rock! Madison was beyond excited and enjoyed trading bracelets with her fellow Swifties, taking photos with fans, and eating some delicious ice cream! Cruel summer? More like COOL SUMMER with one of the coolest kids and Taylor Swift fans you’ll ever meet. Her excitement and laugh put a smile on everyone’s face.

Madison is inspired by Taylor Swift and asked Magic Wheelchair for an epic wheelchair costume created to reflect one of her favorite people. Taylor’s songs have inspired Madison for years. Especially Taylor’s Reputation album. They also hold so much more meaning as they’re a way to connect with her sister when Madison is in the hospital. Madison and her little sister Abby (the incredible gymnast you see in the video) have nightly concerts singing along to Taylor’s hits over FaceTime when the medical world pulls them apart.

Madison has a hypotonic cerebral palsy diagnosis, but is a part of the undiagnosed disease network as she has an unknown suspected mitochondrial disease that is shared with only 5 others in the world. She is a fearless, outgoing, rare gem.
Stay tuned to see what we make for Madison! Coming soon!

Huge thanks to the generous crew for everything.

We’re SO pumped we got to hang with Madison and help reveal her INCREDIBLE Taylor Swift themed wheelchair built by Theme...
08/11/2023

We’re SO pumped we got to hang with Madison and help reveal her INCREDIBLE Taylor Swift themed wheelchair built by Themeland Studios for our best buds at Magic Wheelchair!
Stay tuned to see what we create for Madison’s very own pop superstar movie poster!
Madison FTW!!! 🙌🐍💖

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Los Angeles, CA

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