Children's Media Research and Reform Lab

11/19/2025

Why infants are being conditioned for overstimulation long before they can speak — and what we must do about it.

10/17/2025

It has quickly become one of the fastest-growing publications in the category on .

https://willmaurer.substack.com/

Subscribe for free - or become a paid supporter if you believe in this mission and want to help fund independent research and solutions.

And a huge THANK YOU to my current community of readers and supporters, whose encouragement fuels this work every day.

After 20+ years in the industry, and years of research, I leave no rock unturned in my effort to reform this broken system. Click to read Children's Media Reform: Research, Guidelines, Solutions, by Will Maurer, a Substack publication. Launched 15 days ago.

10/09/2025

Follow the Children's Media Reform Substack: https://willmaurer.substack.com/

10/09/2025

Please sign the Open Call for Children’s Media Reform to show your support.

09/29/2025

Research confirms that the vast majority of children under 2 are growing up on screens.

The average starting age: 4-months.

And cohort studies from across the globe reveal that 3 out of 4 infants begin watching television before their first birthday — averaging nearly an hour per day by six months old.

Some are quick to point a finger and call this a parenting issue, but we understand that this is a systemic issue.

Parents deserve more relevant research, guidelines, solutions and reform!

If you believe that the children's media system needs to be reformed, please share, shout and contribute to making this a reality.