05/08/2020
"Even though many languages that are indigenous to Southern Mexico are now endangered, an estimated one-third of California's farm workers speak at least one.
Multilingual DJs at some California radio stations fill these neglected news niches by broadcasting in multiple languages, often providing community-specific information that mainstream outlets miss. Santa Rosa-based KBBF has broadcast in English and Spanish across Northern California for almost 50 years but aired its first regular indigenous language programs during the 2017 Kincade fires as a way to connect with at-risk Mexican immigrants who did not speak either language.
That crisis has readied the station for the coronavirus. One of its two indigenous-focused shows is Radio Autóctona Indigenista, which airs from 6 to 7 p.m. on Tuesday evenings. Gervacio Peña López, one of the show's four hosts, said there are many migrant workers in Sonoma County who can only speak in their first, native language."
Stay tuned to North Bay radio station KBBF 89.1 after one of its English-language...