07/09/2025
📈 181.1 million people got outside in 2024 — an all-time high.
That’s 58.6% of the U.S. population (ages 6+) choosing the outdoors for connection, movement, joy, and everything in between.
It’s not a niche hobby and never was, but more people than ever are choosing the outdoors.
With that comes a shared responsibility: to take care of the places we love and make sure everyone feels welcome while we’re out there.
Outdoor spaces thrive when people do too. Let’s keep showing up for both.
📸 image + inspo from
📊 stats from