08/27/2013
Money Salon # 28 - August 25, 2013
Yesterday we hosted Salon # 28 with presenter Peter Ruddock. Peter embodies the philosophy of Slow Money and his presentation allowed us to envision the great possibility of an economy steeped in the principles of building caring communities, sharing resources, respect for the earth, knowledge of the food we eat and of the people who produce it. He illustrated ways to invest locally in a way to help us achieve a triple bottom line - People, Planet, Profit.
We were pleased to welcome several newcomers and members of other organizations. We do hope that the thought-provoking points that were presented helped further the conversation for an economy that sustains life.
Here below are the meeting notes that capture the presentation also for those who couldn't attend.There will be an audio file posted on the Salon's website soon.
Money Salon # 28 NOTES
Presenter Peter Ruddock
Slow Food: Advocate, Educate, Celebrate.
Started by Carlo Petrini in Italy in 1980s to reconnect with the origins of food.
Slow = local, not processed, organic, environmentally sustainable.
Slow= mindful (conscious). Know where you get your food from. Sourcing is critical.
Know your farmer=know your food.
McDonald vs In-n-Out.
Slow Money = natural evolution of Slow Food (shares and supports the same agendas, investing locally). Invest in local economy, mostly food and farming.
Fast service is not the worst part of Fast Food. Fast refers to food grown with Agrobusiness’s practices.
Recommended readings:
“Cooked” - by Michael Pollan (based on these elements: Earth, Water, Fire, Air)
“The Omnivore’s Dilemma” - by Michael Pollan
“In Defense of Food” - by M. Pollan
Peter shares his background: from computer programmer/inventor of GPS software to being an after-hour food advocate. In 2008 he made a full transition into food advocacy and associated with Slow Food.
Peter is involved with 3 organizations:
- Slow Food (=buy, promote local food),
Transition (is about knowing each other at all levels and creating community, but doesn’t involve the economic side),
Slow Money (is about caring and getting to know the community, not just about lending money. Ways to invest in local economy).
Three organizations that complement one another = three-legged stool.
To quote Marco Vangelisti, this is all new “we are building the airplane as we fly it”.
Single bottom line vs triple bottom line
The old paradigm only recognizes the single bottom line = maximize your profit and everything else will follow into place.
We know that’s not the case. Because profit is the primary concern, people and planet are not a consideration with the consequence of externalization of costs and commodification of people and natural resources.
In the triple bottom line paradigm, all three: People, Planet, Profit are taken into account. Money is just a tool. When we make a business decision, the question to ask is: does this decision meet the triple bottom line criteria?
US laws defend the single bottom line (maximize profit or else...)
A benefit corporation or B corporation - as opposed to a C corporation - is a corporate form designed for for-profit entities that want to consider society and the environment in addition to profit in their decision making process. Benefit corporations differ from a traditional corporation in regards to their purpose, accountability and transparency. The purpose of a benefit corporation is to create general public benefit, which is defined as a material positive impact on society and the environment.
Food Security vs Food Sovereignty
Peter distinguishes between Food Security vs Food Sovereignty
"Food sovereignty", a term coined by members of Via Campesina in 1996 asserts the right of people to define their own food systems. Advocates of food sovereignty put the individuals who produce, distribute and consume food at the center of decisions on food systems and policies, rather than the corporations and market institutions they believe have come to dominate the global food system. (wikipedia)
“Food security” - A commonly used definitions of food security come from the UN's Food and Agriculture Organization (FAO) and the United States Department of Agriculture (USDA):
Food security exists when all people, at all times, have physical, social and economic access to sufficient, safe and nutritious food to meet their dietary needs and food preferences for an active and healthy life (that is, without resorting to emergency food supplies, scavenging, stealing, or other coping strategies). (wikipedia)
In a fair economy we should be able to buy and grow our own food. It took 80 years to corporatize agriculture. It may take 50 year to build a fair economy.
How do we go about investing locally?
By law, Slow Money is not allowed to endorse, recommend, promote or broker any particular business. The investments happen as if one were to be lending to friends or family members. So first we have to get to know the farmers and local entrepreneurs. Second, there has to be an evaluation of the business model. Is the business viable? Is it really “Slow”? Does it really support the triple bottom line?
We recognize there are products that cannot be produced locally (for instance, coffee, cocoa, tea). The 80-20 formula is acceptable. 80% grown locally, 20% fair trade.
Questions to ask when shopping:
Where does the food come from? Tell the business owner you are looking for locally grown food. Tell them you wish to buy locally grown food.
Actions to take:
Make a list of local business and pick those that work better for you. Invest 5% of your money in a business within a 50 mile radius (at this point it’s not recommended to invest more than that to begin with). Know that there is no 100% guarantee you will be paid back as this type of investment can be risky. That’s why it’s important to know your farmer and buld a trust-based relationship. The ROI can vary from 4 to 6% (but it’s actually much more -as in a triple bottom line return- that includes a relationship also with the end product). As in Michal Pollan’s quote: “Shake the hand the feeds you.”
Public Banking
Shelly touched upon the topic of Public Banking which are banks which function as public utilities (investing in state services and infrastructure and the interest is re-invested in the state). Only state in the country with public banking so far is North Dakota. Santa Clara County, though, has charter cities (Palo Alto, San Jose, Mountain View, Sunnyvale, etc.) which means that their legislation makes it possible to initiate public banking programs without state interference.
Please note upcoming (September 19) talk about Public Banking with Marc Armstrong, executive director of the Public Banking Institute. If interested, stay tuned for announcement.
Recommended reading:
“Public Banking” by Ellen Brown
Resilience Circles
Touched upon Resilience Circles - small groups where people come together to increase their personal security through learning, mutual aid, social action, and community support. Nelly and Shelly to meet Thomas Atwood from Resilience Circles and will report back. Stay tuned.
Recommended reading:
“The sharing solution” by Janelle Orsi
http://sharingsolution.com/