Social Media Association

Social Media Association Informing, inspiring, and empowering business through social, digital, and future media. www.thesocialmediaassociation.com

SMA brings together the media community both online and offline. Today’s media world never stands still — our members are forward-thinking people who are passionate about staying on top of business and media innovation. We are entrepreneurs, business owners, managers, influencers and strategic decision makers. Our goal is a non-competitive environment where we can learn, share and have fun togethe

r: informing, inspiring, and empowering business through social, digital, and future media. Events include talks and presentations by expert speakers, lively panel discussions, roundtable events, networking meetups, and lots more — join us!

Tip Tuesday – Repurpose long-form content into short posts.Break blogs, videos, or podcasts into smaller pieces to maxim...
05/26/2026

Tip Tuesday – Repurpose long-form content into short posts.

Break blogs, videos, or podcasts into smaller pieces to maximize value and reach.

05/21/2026

During a recent webinar hosted by the Social Media Association, panelist Todd Giannattasio shared valuable insight on one of the toughest parts of managing social media: deciding when to delete comments and when to respond thoughtfully.

According to Todd, spam bots and fake accounts are usually an easy call — delete and move on. But when the comment comes from a real customer with a real experience, brands need to slow down and respond with professionalism, empathy, and care.

One of the biggest takeaways?

Don’t react emotionally. Take a moment, assess the situation, and focus on responding responsibly and thoughtfully.

How your organization handles difficult conversations online can say just as much about your brand as the content you post every day.

How does your team approach comment moderation and online feedback?

Heading to the Ragan PR Conference?Join us for a casual kickoff networking meetup on Tuesday, June 2 at 5:00 PM at the N...
05/20/2026

Heading to the Ragan PR Conference?

Join us for a casual kickoff networking meetup on Tuesday, June 2 at 5:00 PM at the New York Marriott at the Brooklyn Bridge in the Great Room Lounge.

We’re bringing together a small group of PR, communications, marketing, and social media professionals for an informal evening of connection before the conference begins. Expect great conversations, new relationships, and a relaxed way to ease into conference week.

Tip Tuesday – Test and learn continuouslySocial media changes quickly. Experiment with formats, posting times, and messa...
05/19/2026

Tip Tuesday – Test and learn continuously

Social media changes quickly. Experiment with formats, posting times, and messaging to see what works best.

FAQ Friday – What metrics matter most?Focus on engagement rate, reach, and conversions rather than vanity metrics like f...
05/15/2026

FAQ Friday – What metrics matter most?
Focus on engagement rate, reach, and conversions rather than vanity metrics like follower count.

Tip Tuesday – Keep your visuals consistentConsistent colors, fonts, and style help build brand recognition over time. ...
05/12/2026

Tip Tuesday – Keep your visuals consistent

Consistent colors, fonts, and style help build brand recognition over time.

FAQ Friday – Should I respond to every comment?When possible, yes. Responding shows you value your audience and encourag...
05/08/2026

FAQ Friday – Should I respond to every comment?
When possible, yes. Responding shows you value your audience and encourages more interaction.

05/06/2026

🎙️ Everyone starts somewhere, even podcast pros.

At our recent session, .falk shared the story of her very first podcast appearance and how that one opportunity opened the door to many more guest spots. Her strategy? Getting intentional about the podcasts she pitched herself to.

Instead of reaching out randomly, Janet focused on shows centered around legal marketing, PR, communications, and industries connected to her expertise. By targeting the right audiences and aligning her message with each podcast’s niche, she was able to build credibility, expand her network, and continue landing new opportunities.

Tip Tuesday – Leverage user-generated contentSharing content from your audience builds trust and strengthens community w...
05/05/2026

Tip Tuesday – Leverage user-generated content
Sharing content from your audience builds trust and strengthens community while reducing content creation workload.

May the posts be with you 🚀✨We’re kicking off the beginning of May with fresh energy, new ideas, and content that actual...
05/04/2026

May the posts be with you 🚀✨

We’re kicking off the beginning of May with fresh energy, new ideas, and content that actually connects 🌱 And what better way to celebrate than by channeling a little Star Wars Day creativity?

Here are some top hashtags for May and for Star Wars Day 🚀✨

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670 Long Beach Boulevard
Long Beach, NY
11561

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