07/16/2024
Mr. Jeff Siegler is the author of the podcast A Matter of Place.
After listening to the podcast I ran across this post from Heidi Kerr-Schalefer. It makes perfect sense and can be aptly applied to our town and its current situation.
As someone with a hashtag background, some of it was a wee bit hurtful. "Promotional videos just don't matter" for instance. However, in the past five years, I've started thinking that all those videos look the same regardless of the destination. Every place (at least in Colorado) is marketing itself as an "outdoor recreation" destination. This truly bothered me!
So, this blog post was speaking to me.
And then this...
"Why is it so damn important to sell your town to people that don't live in your town?"
"It's a good question. Yes, outsiders bring money, but we've spent years overlooking the importance of our own residents, and those residents have grown apathetic about their towns, which, according to a quote I heard on Rebecca Undem's podcast, is the opposite of love. Apathy is the opposite of love... think about that for a moment.
No one even wants to visit a town full of apathetic people, they want to visit places where the people who live there love to be.
This is what I preach, if there's no love for our towns, there's no hope for successful tourism or hashtag . That's the painful truth. "
The LSEDC is focused on Quality of Life Issues for our community. We are working on bringing in new business that will benefit all of the community as well as attracting visitors and increasing the "tourism" factor for our town. We have a beautiful lake and we need to take advantage of it as a focal point.
As always we encourage our citizens and visitors to let us know what types of businesses you want to see in our town. I hear people say "We want a Taco Bell" or "We want a Burger King". My response to that is we are contacting the corporate and regional headquarters of these types of franchises to attract them to our town. We are also focusing on bringing in businesses that benefit or community, such as beauty salons, etc.
We are in a unique situation here that most towns don't have to contend with. Most small communities have a defined downtown area and buildings that have been neglected over time and can be refurbished. We have a very limited amount of this type of infrastructure so we are attempting to find creative ways to bring in new businesses. We need to understand that without the physical buildings we will need to come up with ways to assist businesses in building physical infrastructure to have a business. If anyone has ideas they would like to share please reach out. We want to make Lone Star a place where the citizens and visitors are proud of and want to come.
I don;t know if any of you have visited Big Bens since they reopened at their new location on Saturday. I encourage you to go visit and shop. They have added a section for fishing and hunting, and they have also added a soda shop in the back of the store where you can purchase ice cream, floats, soft drinks and more.
The Lone Star EDC is proud to have help facilitate this expansion and relocation. Congratulations to Amy and the staff. Keep up the great work. You are helping make Lone Star Great Again!
If you have a business looking for a home, or wanting to expand reach out to us. We are willing to sit down and discuss your needs.