SoMa Little Rock

08/28/2026

The SoMa Scene: Consider this your sign to make a stop in SoMa this weekend! 🧡

Back To Vida: Natural State Market - Saturday, Aug. 29

The SoMa Run starts at 9 a.m! Stick around for fun all day with vintage, live music, art, coffee, vendors, and athletic wear!

📍1424 Main St Ste. 102, Little Rock, AR 72202
⏰ Run starts at 9 a.m., Market from11 a.m. - 4 p.m.

DOG EAT DOG: Lost and Found Market - Sunday, Aug. 30

This Sunday, don't miss the annual $25 or LESS Market. Art, vintage, food, drinks and more. Come and support your favorite local business!

South Main Creative: Super Summer Pop Up Sale: EXTENDED 🛍️

MORE ITEMS ADDED!

The heat is ON! Several SMC merchants have decided to turn up the temp and have a super pop-up sale in the front room with so many treasures and tchotchkes that need to be M-O-V-E! Scheduled to appear: wabi-sabi designs, Elm's Attic, Peace Love Patina, Mailbox Memories, You Know You Want It, Jane's Junk, Regalia Handmade, and more! The sale date has been extended to September 6!

Loblolly Creamery: Super Reader & Get Berry Loud 📖

New Scoops Available this Friday!

Super Reader is back at SoMa, and so is our Library Card discount. Show any library card at the shops and receive 10% off your order through the month of September. Proceeds of the Super Reader flavor go to support local libraries.

Get Berry Loud debuts in collaboration with Get Loud Arkansas. Join us September 1st for a kick-off event at 2:00 p.m.

📍Loblolly Creamery, SoMa, 1423 Main Street, Little Rock, AR 72202

Community Bakery: Forever Dolly Cookie Collection

For the next 8 days, we’re celebrating the life, joy, sparkle, and generosity of Dolly Parton with our limited-edition Forever Dolly Cookie Collection.⁠

A portion of proceeds will benefit Arkansas Imagination Library, helping provide books to children across our state and continue a legacy Dolly cared so deeply about.

Community Bakery: Hog Town 🐗

Football season is here, and our Hog Town Cookie Collection is ready for kickoff!⁠
These bold, retro game-day cookies are available throughout football season and are perfect for watch parties, tailgates, office treats, host gifts, or just showing a little Saturday spirit.⁠

Some weekends are just bigger than others, and we plan to celebrate accordingly.

08/24/2026

SoMa glows differently at night. ✨🌙

Shops open late, drinks pouring, everyone mingling. Don't miss September's SoMa After Dark, every first Friday of the month!


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#501

08/21/2026

The SoMa Scene: The sunniest days of summer are here. Let’s soak up the last stretch of August with a day out in SoMa! Here’s what we have going on this weekend! 🌞

Esse Museum & Store: ESSE is Going Nuts for Planters NUTmobile - Friday, Aug. 21

PLANTERS®️ NUTmobile's first-ever all-female crew will be exploring Little Rock and hanging out at ESSE Purse Museum & Store this weekend! Go nuts with the ESSE crew and PLANTERS®️ Peanutters this Friday, August 21st from 2-3:30 p.m.! Cashew later! 🥜

The Green Corner Store: Tea Tasting with Megan - Saturday, Aug. 22

Come see us this Saturday, August 22nd from 12 -2 p.m. for a Tea Tasting with our staff member, Megan. Try three different types of tea and learn a little about each.

Loblolly Creamery: Last of Summer Seasonals

These Summer Seasonals are on their way out, grab a scoop while you still can! Mighty Peach, our seasonal collab with The Mighty Rib, with proceeds benefiting AR Advocates.

As well as, Darkside of the Moon (IYKYK), Keylime Pie, and Pool Party.
Grab your pints or savor the last scoops, we have to make room for September flavors!!

08/21/2026

Our little district in the heart of Little Rock isn't so little! 🧡

SoMa was recently featured in the Nashville Scene in a story highlighting road trips through Little Rock, and we’re pretty excited to see some of our neighborhood favorites featured! Esse Museum & Store, South Main Creative and The Root!

Read the full story here🔗:

From purses and pizza to punk rock, Arkansas’ state capital has much to offer

08/21/2026

We’re STILL not over SoMa Pride 2026! 🌈✨ And how could we be??
The streets were full of color, a lot of love, questionable amounts of glitter, and SO much SoMa pride. 🧡

Thank you to our sponsors and partners; without you, we couldn't have made this happen! The Shade Above Lighting Collection and JC Designs () New Path Mental Health & Wellness Doug Melkovitz and Lee Fleming, Lindsey Boerner with Big Little Brokerage, Republic Services Carver-Washington STEAM Magnet School, City Pharmacy, Elizabeth Michael and Dan Roda, Jay Barth and Chuck Cliett, Katherine Snyder, Kathy Webb, , , Robert Frazier, Tippi McCullough, , Murray Construction, Ordorff Construction,

A special thanks to our Events committee: Adam Smith (Chair), Amanda DiPippa, Darrin Clanton, Jeffery Yarbrough, Katrice Newbill, Keri Fishburn, Lindsey Boerner, Sarah Thomas, and Stephanie Henry

The SoMa 501 board of directors, our 47 volunteers, and everyone who was a part of the behind-the-scenes magic worked hard to keep the event afloat!

Thank you to our entertainment hosts, Athena Sinclair and GAGE. As well as the entertainment lineup: Akasha Adonis, aluras_pleasures_, Aphrodite Sinclair, thechandlersmoke, Dylan Dugger, Jacob James, Jaxson James, Madame Moana, Dina.vonhexx.deshon, thelexilishes, jai_sina.kakes dali.darko, AR Rock Squad, thegiannacolucci, shirley_hillnut, oliviaroteyuhh, dancing_panda_princess, trelevell, stormeyweather.

Everyone brought amazing energy! We were so grateful to have you.

A round of applause to MetroGnome LR for keeping our streets clean during the festival and parade! Your services continue helping SoMa look its best.

Last but never least. Big thank you to Focus501 for putting together this video and helping us relive the day! 🎥

Till next year!! 🌈

08/17/2026

Infinity Day brought "A Love That Knows No End", and it was the most magical, and surreal experience!! (May or may not have cried.)

Thank you to the beautiful couples who allowed our community to be a part of their blossoming love!

Thank you Tuff_Labs for helping us capture the moment, Adam Smith for the couples lovely bouquets and boutonnieres, and Lindsey Boerner for marrying off all the lovebirds!

Here’s to love that keeps going, growing, and never ends. ♾️

08/15/2026

Infinity Day 2026 Recap!

The second stop on the Math on Main series brought a little extra wonder to SoMa! Really bridging the gaps and showing how math, art, and community are all connected. Thank you, everyone, who dropped by The Bernice Garden to attend the event!

Also a big thanks to Museum of Discovery, UA-Little Rock's Math Department, UA-Little Rock Emerging Analytics Center, and Carver-Washington Elementary School for being a part of the fun.

Here's to the rest of the Math on Main journey; Fibonacci Day is next.


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#501

08/14/2026

The SoMa Scene: Come see why SoMa is the most eclectic little stretch of Little Rock. Small businesses and big personality.

South Main Creative: Super Summer Pop-up Sale! ☀️- Friday, Aug. 14-30

The heat is ON! Several SMC merchants have decide to turn up the temp and have a super pop-up sale in the front room with so many treasures and tchotchkes that need to M-O-V-E! Scheduled to appear: wabi-sabi designs, Elm's Attic, Peace Love Patina, Mailbox Memories, You Know You Want It, Jane's Junk, Regalia Handmade, and more! Sale runs 8/14-8/30

Loblolly Creamery: Back to School

Happy Back to School week!!! To celebrate we are bringing back our mini cookie and scoop combo, now thru August 23rd. Choose between a mini sprinkle or chocolate chip cookie paired with a mini scoop.
Combo kid scoop & cookie: $5 | ala carte Mini sprinkle or chocolate chip cookie: $2.50
* tax not included

Available online, through DoorDash and in-store at Benton and SoMa scoop shops. Available in shop at Hillcrest location.

Community Bakery: Cookie Translator

Introducing No Cap: The Gen Z Cookie Translator, our newest collection of colorful cookies inspired by the words and phrases taking over classrooms, group chats, and dinner-table conversations.⁠

From Locked In and Delulu to Side Quest, NPC, Crash Out, and more, these cookies are made for students who speak the language and parents and teachers who may need a little help keeping up. 😂⁠

They make hilarious teacher gifts, lunchbox surprises, office treats, and Back-to-School conversation starters.⁠

📚 Available throughout August⁠


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#501

08/11/2026

All roads lead back to Dog Eat Dog. 🖤

DOG EAT DOG has created an incredible impact in the vintage and thrifting scene!

Fast fashion is out, sustainability is ALWAYS in. Dog Eat Dog brings together curated vintage, upcycled fashion, and unique jewelry, all with sustainability in mind, whether you’re cultivating a specific era, aesthetic, or style.

And to keep the love of sustainability going, they also offer custom tailoring and embroidery services to give clothes a new life. ✂️🧵

Come thrift, shop local (maybe even mog a little), and find your next favorite piece.


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08/08/2026

Infinity Day is Today!!! ♾️

Don’t miss out on these amazing foods from some of your favorites around SoMa! Come by The Bernice Garden to enjoy the Infinity Day festivities and pick up a ticket to grab a bite! 🍽️

Thank you The Root Loblolly Creamery Roni's Mac Bar BCW El Sur Street Food Co. for fixing up some loopy and delicious foods for the event!!

⏰: 6-9:30 p.m. at The Bernice Garden!!!

FREE EVENT