10/05/2026
In honor of Fair Trade Month we'd like to share the story of Gerardo Goicochea!
Gerardo is a fair trade coffee farmer from the village of Santa Rosa in Jaén Province in the mountains of northeast Peru. He's also a founding member of the Sol & Café Farmer’s Cooperative, a long-standing partner co-op with Equal Exchange
Written by Megan Minnick for W***y Street Co-op in Madison, Wisconsin.