Deeper Than Dough

07/22/2025

Think mindset work is fluff? Think again.

In this episode of Deeper Than Dough, Bill Foss shares the real reason high achievers hit burnout, stall out in sales, or quietly implode behind the scenes:
They’re chasing success with the wrong identity.

Bill Foss is the creator of SHIFT I.O.S. a system that helps entrepreneurs and sales pros upgrade their inner operating system so their external results finally align with the life they actually want.

🧠 Why your to-do list isn’t the answer and how scripting your day from identity changes everything

🛠️ The exact method Bill uses with clients to shift from emotional chaos to clarity and control

📉 How success cost him everything and why he rebuilt his life around alignment, not applause

This one’s not about hacks.
It’s about who you become when the noise stops and the work gets real.

If you’re scaling your business but feel stuck, off, or constantly “pushing”, this episode is your mirror.

Full episode drops tomorrow 🎧

06/24/2025

How do you actually shut your brain off from work when the laptop closes?

In this episode of Deeper Than Dough, I sat down with Christian Brindle, who started his first agency at 21 and now runs a full-blown insurance conglomerate that includes consulting, lead gen, and training. Oh, and he bought out his dad’s agency to help him retire along the way.

If you’re building a business, balancing family and curious how to scale without losing your mind, it is about building the right infrastructure, not just in your business, but in your mind. Christian shares how he’s not perfect, but he’s better than ever at letting go, trusting his team, and not needing to touch everything day-to-day.

For any entrepreneur stuck in that mental tug-of-war between ambition and presence, this one’s worth a listen.

New episode drops on Wednesday 👀
You’re gonna want to catch this one.

06/11/2025

What’s the real secret behind Roxberry’s success? 🍓

Brad Davis, the founder of Roxberry and co-founder of Zuka Juice (sold to Jamba), reveals the key ingredient that built a thriving smoothie franchise.

From smart locations to health-conscious branding, this one's packed with insights.

🎧 Full episode of Deeper Than Dough airs tomorrow 🎙

05/06/2025

New episode dropping tomorrow 🎙️

I sat down with Zach Tanner, Founder of Painter Bros and FM Flow, to talk franchising, leadership, and what it really takes to scale multiple brands from the ground up.

Zach’s one of those guys who’s seen all sides of the entrepreneurial rollercoaster… and still shows up hungry, humble, and full of perspective.

If you’re in the franchise world or just trying to build something meaningful—you’re gonna want to catch this one.

Full episode airs tomorrow. Stay tuned. 💪

04/30/2025

What if success isn’t something you chase… but something you decide to live by?

In this episode of Deeper Than Dough, I sat down with Rich Walker, CEO of Quik and a lifelong entrepreneur (first business at 12), to talk about what it really means to lead in a world shifting fast with AI.

We got into:
🚀 How to use AI without losing alignment
🚀 Why purpose is still the best strategy
🚀 Choosing happiness over the hustle
🚀 What it actually takes to lead with intention

If you’re building something real and want it to mean something, this one's for you.

What if success isn’t something you chase — but something you choose?In this episode of Deeper Than Dough, Bennett Maxwell sits down with Rich Walker — seria...

10/09/2024

In this episode of Deeper Than Dough, I sit down with Erica Rankin, a 29-year-old entrepreneur who’s built a massive following of nearly 300k through authenticity and hard work. 💡

Erica dives into the importance of personal branding, the lessons learned from her business failures, and how showing up consistently on social media opens doors. We also explore self-love, psychedelics, and the life-changing experience of ego death. 🌱

If you’re ready for an inspiring conversation on personal growth, entrepreneurship, and redefining yourself, you won’t want to miss this episode!

In this episode, Bennett sits down with Erica Rankin, a 29-year-old serial entrepreneur who has organically built a massive following of nearly 300k people. ...

10/02/2024

In this episode of Deeper Than Dough, I sit down with Corey Spangler, the franchising mastermind behind Rush Cycle 🚴‍♂️

We dive into the highs and lows of scaling a business to 30+ locations and how the pandemic helped him re-focus on what truly matters.

Corey now helps business owners build both the business and life they dream of. 🙌

In this episode, host Bennett Maxwell is joined by Corey Spangler, a leader in the franchising world who took his fitness studio brand, Rush Cycle, to 30+ lo...

09/25/2024

In this episode of Deeper Than Dough, I sit down with Eubanks—a former Marine Corps helicopter pilot turned tech executive, entrepreneur, and life coach. 🚁

Andrew opens up about his struggles with mental health and substance abuse during career transitions, and how he's now helping others facing similar challenges.

We dive deep into breaking mental health stigmas, seeking help, and living in alignment with your core values to build a life you love. This one’s full of inspiration and powerful insights. 💡

In this episode of Deeper Than Dough, host Bennett Maxwell sits down with Andrew Eubanks, a former Marine Corps helicopter pilot turned corporate tech execut...

09/19/2024

In this episode of Deeper Than Dough, I chat with Mary Senese, co-founder of Roni’s Mac Bar, where we dive into her journey from cookie dough to mac & cheese and how a viral mishap turned into a huge opportunity.

🍀 We talk luck, social media, and navigating the wild ride of entrepreneurship. You won’t want to miss this one!

In this episode of Deeper Than Dough, Bennett Maxwell sits down with Mary Senese, co-founder and COO of Roni’s Mac Bar, a rapidly growing build-your-own mac ...

09/13/2024

In this episode of Deeper Than Dough, I’m joined by Zach Collins, a real estate developer who turned his passion for health and wellness into a thriving business. 🏋️‍♂️🌴

From commercial and multifamily developments in Arizona to building rental properties and hosting fitness retreats in Roatan, Zach shares how combining fitness, nutrition, and mindfulness has led him to a more fulfilling life.

We dive into the growth of his wellness retreats and the untapped potential in Roatan. This episode is packed with insights on blending business with health and wellness. Don’t miss it! 🎧

In this episode of Deeper Than Dough, I’m joined by Zach Collins, a real estate developer who turned his passion for health and wellness into a thriving busi...

08/22/2024

In this episode of Deeper Than Dough, I sit down with Dating With Dignity - Marni Battista to discuss breaking free from the 'should life'—a life shaped by societal expectations. Marnie shares her journey as a dating coach, her transformative experience after a ski accident, and the importance of living in alignment with true emotions and values.

We explore how questioning deeply ingrained beliefs can lead to genuine fulfillment and personal growth. Don't miss this insightful conversation! 🎙️

In this episode, Bennett Maxwell interviews Marnie Battista about breaking free from the 'should life'—a life driven by societal expectations. Marnie shares ...

08/21/2024

In this episode of Deeper Than Dough, I sit down with Dating With Dignity - Marni Battista to discuss breaking free from the 'should life'—a life shaped by societal expectations.

Marnie shares her journey as a dating coach, her transformative experience after a ski accident, and the importance of living in alignment with true emotions and values.

We explore how questioning deeply ingrained beliefs can lead to genuine fulfillment and personal growth. Don't miss this insightful conversation! 🎙️

In this episode, Bennett Maxwell interviews Marnie Battista about breaking free from the 'should life'—a life driven by societal expectations. Marnie shares ...