GO Run For Fun is an international campaign, set up to inspire children to be more active through fun short-distance running events. It has been a phenomenal success with over 100,000 children taking part in its first two years. There is enormous potential to grow the campaign beyond the seed investment made by INEOS, and the GO Run For Fun Charitable Foundation has been established to facilitate
support from the Government and the Private Sector. We are currently working to develop inspiring and fun educational materials for schools and parents to inspire children to adopt healthy habits and lifestyles from their early years. The Global World Health Organisation (WHO) regards childhood obesity as one of the most serious global public health challenges for the 21st century. Obese children and adolescents are at an increased risk of developing various health problems, and are more likely to become obese adults. According to the latest Texas Department of State Health Services data, where the first US events will take place, a staggering 16% of high school students in Texas are obese. The GO Run For Fun Campaign is facilitating change. It is successfully promoting an increase in physical activity in children, as well as demonstrating the fun that can be found in exercise. The campaign is easily scaleable and can reach children in all corners of the US.
