08/31/2026
This looks like a great opportunity coming up on Sunday. There’s a link inside the message to get tickets, but this is all the information I have as of now.
I’m Brandon Rice, director of the documentary Behind the Beard: Making Santa Real, and I wanted to personally invite you to join us for the Midwest Premiere of the film at the Grand Rapids Film Festival!
Sunday, September 13 at 2:30 PM
Grand Rapids Film Festival
Tickets: $10 Sunday Film Pass
Purchase here: https://grff2026.eventive.org/passes/buy
Behind the Beard is a documentary about the real people behind Santa Claus and Mrs. Claus — the people who dedicate an incredible amount of their lives to creating Christmas magic for others.
The film introduces us to Santas and Mrs. Clauses from across the country, sharing their stories, their experiences, and the very different paths that led them to the red suit. It’s funny, heartfelt, and sometimes surprising, but more than anything, it’s about the people behind the beard and why they choose to do what they do.
That’s why having members of the Santa community there for our Midwest Premiere would mean so much to me.
The film has had an incredible journey so far, including winning Audience Favorite Documentary at its world premiere, and I’m thrilled that our first Midwest screening will be in Grand Rapids.
I’d love to see a whole group of Santas and Mrs. Clauses there on Sunday afternoon. Come see your community represented on the big screen, meet some fellow Christmas performers, and help us bring a little Christmas magic to Grand Rapids in September.
Please feel free to share this invitation with other Santas, Mrs. Clauses, elves, photographers, or anyone else in the Christmas community who might enjoy the film!
Thank you!
Brandon Rice
Director
Behind the Beard: Making Santa Real
behindthebeardmovie.com