American Marketing Association - UTK Chapter

02/12/2025

Become a Distinguished Member with AMA. Get recognized for your engagement by earning points through various activities!

Attend Member Meetings (3 pts) – Take a selfie at 3 meetings📸
Instagram Reposts (1 pt) – Share our posts (max 3)🔄
% Nights (2 pts) – Submit a receipt from participating events🧾
Extra Events (3 pts) – Join additional activities🎟️

Earn 12 points to receive an official certificate of recognition. Get involved and take your AMA experience to the next level!

02/04/2025

Get ready, Vols! Our Spring 2025 AMA Schedule is here, packed with incredible speakers, industry insights, and networking opportunities! 🌟
📅 Mark your calendars & join us for an exciting semester!

01/29/2025

⭐️ FIRST MEETING OF THE SEMESTER! ⭐️

Join us Tuesday, February 4th for our first meeting of the semester! We’ll go over membership, upcoming speakers, workshops, and AMAze applications.

All majors are welcome—so bring your friends and enjoy free food! 🍕✨

🗓️Tuesday, Feb. 4th
🕝 6:00 PM
🧡 HBB 402

01/21/2025

Welcome back! Happy first day of classes! Here’s to another great semester on Rocky Top 🧡

01/20/2025

12/25/2024

Happy Holidays from AMA! 🎄

So thankful for our members and hope you all have a wonderful holiday and happy new year!

12/23/2024

🎊Congratulations to our ICFTN Spring 2024 AMAze Group!

We are thrilled to announce that the AMAze™ group, led by Mia Murray and Lauren Templeton, has been awarded the prestigious 2024 PRISM Award by our Spring 2024 corporate partner, the ICF Tennessee!

The PRISM Award recognizes organizations that excel in integrating strategic business solutions to drive growth, positively impact performance, and promote overall excellence. This achievement is a testament to the hard work and dedication of our AMAze team in delivering tangible marketing solutions for International Coaching Federation TN (ICFTN).

Over the course of the semester, the team explored innovative strategies to attract new members to ICFTN while strengthening member retention efforts. Our members made actionable recommendations based on extensive research and audits of ICFTN’s website and social media platforms, such as creative and engaging social media designs, refreshed website layouts for improved user experience, and strategic print and digital media initiatives.

We are incredibly proud of the team’s contributions and their role in reinforcing ICFTN’s brand identity. Their hard work has made a meaningful impact, and this award is a shining example of the value our members bring to real-world corporate partnerships.

Congratulations again to Mia, Lauren, and the entire AMAze team—including Anna Borgert, Ellie Housley, Madison Newbern, Tess Valkovschi, Madelyn Schanz, Morgan Beuscher, Andrew Hoffmann, Alyssa Hett, Riley Brennan, Luke Lampley, Hailey Evans, Bridget Cassidy, and Savannah Noble—on this outstanding accomplishment!

12/20/2024

AMAze Group Spotlight: Visual Image Marketing

This AMAze Group worked with Visual Image Marketing, a music video promotion out of Nashville. They were able to learn about the company and create many new things for the company. They created a brand new website that VIM absolutely loved. They were also able to create social media marketing and a new logo. This group of students worked hard all semester and created great results that VIM will start to implement.

12/19/2024

AMAze Group Spotlight Fall 2024: Big Brothers Big Sisters

This AMAze Group working with Big Brothers Big Sisters of East Tennessee. They were tasked with creating marketing toward finding college Bigs! They created different ideas for all social media platforms along with a video! They also came up with ideas on how to target students walking to classes on campus!

12/18/2024

AMAze Group Spotlight Fall 2024: Green Llama

The AMAze Group worked all semester to make marketing recommendations for Green Llama to improve their mascot and brand personality. We had four teams: Mascot Competitor Research, Brand Identity and Tagline, Mascot Persona, and Social Media. Each team collaborated to create recommendations for each area of focus. Each group contributed to the overall goal of creating a brand personality for the Green Llama mascot and the Green Llama brand.

12/17/2024

AMAze Group Spotlight Fall 2024: Nama

Over the course of this semester, the AMAze group worked to plan promotion events for Nama Sushi’s 20th Anniversary Celebration. To first gather primary research and community input, a survey was sent out to receive feedback on college students current perceptions of the restaurant. Using the survey results and market research, the AMAze group developed a framework of promotion strategies including 20% off on the 20th, $20 Bento Boxes, in-store events, and events to promote sales on football days. Based on these strategies, the AMAze group worked to create social media content, logos, and taglines to market the celebration to the target audience of college students.