06/08/2026
2026 Strategic Initiatives
1. Membership Growth & Outreach
The NFHA is committed to growing an active, engaged, and connected membership community. Through enhanced outreach efforts, educational opportunities, social media visibility, and member focused programming, we aim to introduce more equine enthusiasts to the Norwegian Fjord Horse and create lasting value for current members.
Key goals include:
■ Expanding visibility at equine expos, clinics, and community events
■ Developing welcoming resources for new members and first-time Fjord owners
■ Increasing youth and family engagement opportunities
■ Promoting Fjord Fun Days and regional educational experiences
■ Strengthening partnerships with Fjord farms, trainers, and breed advocates across the country
■ Our goal is not simply to increase membership numbers, but to cultivate an energized and connected Fjord community.
2. Communications & Member Engagement
Strong communication is the foundation of a thriving organization. The NFHA will focus on improving both internal communication among leadership and committees, as well as consistent and engaging communication with our membership.
Internal Communication Priorities
■ Establish clearer committee expectations and strategic goals
■ Encourage productive, solution-focused committee meetings
■ Improve communication between board members, committee chairs, and volunteers
■ Utilize organizational email systems and shared resources for consistency
■ Create better visibility of committee progress and initiatives throughout the year
■ Membership Communication Priorities
■ Deliver timely newsletters and inspiring updates to members
■ Increase social media engagement and educational content
■ Highlight member accomplishments, Fjord stories, farms, and community involvement
■ Develop visually engaging publications, infographics, and announcements
■ Create opportunities for members to provide feedback and participate in organizational planning
■ We want every member to feel informed, included, and excited about the direction of the NFHA.
3. Host Two Signature NFHA Events
In 2026, the NFHA will focus on hosting two meaningful events designed to strengthen community connections, celebrate the breed, and provide memorable educational experiences for members and the broader equine public.
These events may include:
■ Fjord Fun Days hosted by participating Fjord farms
■ Educational clinics and demonstrations
■ Youth and family-focused activities
■ Breed expos and/or evaluations
■ Educational experiences for nationwide participation
■ By creating welcoming and interactive events, we aim to increase breed awareness while building stronger relationships within our Fjord community.
Looking Ahead
The future of the NFHA is filled with opportunity. Through collaboration, innovation,
and shared enthusiasm for the Norwegian Fjord Horse, we can continue building an
organization that reflects the strength, versatility, and spirit of the breed itself.
This strategic plan is more than a roadmap, it is an invitation for every member to
participate, contribute ideas, and help shape the next chapter of the Norwegian Fjord
Horse Alliance.
Together, we celebrate the past, strengthen the present, and inspire the future of the
Norwegian Fjord Horse.
