Our vision is to foster a society in which on-going empathetic pet loss and grief support services are widely accepted and available to pet families. The APLB's core values are the following:
Compassion- is constant in our efforts to provide an atmosphere of understanding of a pet parent’s pain in grief and we have a desire to mitigate that pain through coping strategies and support resources. Integrity- is dedicated to pursuing honest, transparent and ethical initiatives that will enhance our member benefits to our loyal members. Empowerment- strives to empower our members with education, networking and opportunities to engage in providing support to others. Goal setting and achieving those benchmarks are vital to our success. Community- is committed to collaborating and partnering with other organizations, associations and for-profit businesses to foster synergy and best practices for pet parents and pet industry professionals. Fiscal responsibility- is unwavering in our commitment to set standards of fiscal procedures and internal controls that demonstrate our responsibility to the fees collected and donations received.