04/09/2026
Today we honor the life and legacy of Mercer “Chubby” Vicens — a true pillar of our Maui community.
Known to many simply as “Coach,” Chubby spent his life bringing people together, lifting others up, and leading with aloha, humility, and heart. From mentoring youth and supporting local families to strengthening our community through countless acts of service, he always showed up when it mattered most.
A founding leader of the Maui Native Hawaiian Chamber of Commerce, former chair of Big Brothers Big Sisters Maui, and longtime advocate for our community, his impact will be felt for generations.
Chubby’s legacy is not only in the awards and recognition he received, but in the many lives he touched, the relationships he built, and the example he set for all of us.
These photos were taken last November when Uncle Chubby was honored with the Maui Native Hawaiian Chamber of Commerce Koʻi Award. This award recognizes individuals and organizations that uphold Hawaiian culture, integrate traditional knowledge into business, and better their community.
A hui hou, Uncle Chubby. Mahalo for showing us what it truly means to live with kuleana and aloha. 🤍
Photo credits: Kiakona Ordonez of Pohaku Films.