06/26/2026
CATCHY AD. BIG CLAIMS. ZERO FISCAL BACKUP.
A new TV ad backing Amendment 5 promises: "Amendment 5 makes Big Tech pay, so you don't have to."
Simple. Catchy. But before you accept it — ask a few questions.
Missouri's individual income tax brings in billions every year. Amendment 5 phases it out and gives lawmakers authority to expand sales and use taxes to fill the gap.
So:
💰 How much would "Big Tech" actually contribute?
📈 Has any independent analysis confirmed it replaces those billions?
👥 If not — who makes up the difference?
Campaign ads are built to persuade. Not explain.
Before you vote on Amendment 5, read the amendment. Review the fiscal analyses.
❓ Ask whether the numbers add up.
An informed vote starts with informed questions.
✅ KNOW BEFORE YOU GO.