Cherry Willow Apparel

Cherry Willow Apparel Cherry Willow was created to empower people experiencing homelessness.

We seek to share their stories with the world to help people better understand the complex problem of homelessness in the US and to work towards a solution!

The CWA x Core Team Partners polo was built for versatility.It has a clean, modern look with lightweight performance con...
06/25/2026

The CWA x Core Team Partners polo was built for versatility.

It has a clean, modern look with lightweight performance construction, making it easy to wear from meetings to active days without feeling overdone. It is polished enough for professional settings, comfortable enough for everyday wear, and designed with the kind of versatility we actually appreciate.

This piece is also a meaningful one for Cherry Willow. Core Team Partners has been with us since day one, helping us think through growth, structure, strategy, and the bigger picture behind what we are building.

Each purchase supports both Cherry Willow Apparel and Core Team Partners as we continue advancing work rooted in strategic leadership, resilience, and meaningful community and business impact.

Available now! https://cherrywillowapparel.com/product/cwa-x-core-team-partners-polo-shirt?color=black&ref=coreteam

Core Team Partners is a special one for us.They have been working with Cherry Willow Apparel from day one, helping us th...
06/24/2026

Core Team Partners is a special one for us.

They have been working with Cherry Willow Apparel from day one, helping us think through growth, structure, capital, strategy, and the bigger picture behind what we are building.

Their work is centered on helping founders access the resources, relationships, and ex*****on support needed to grow without giving up control. For us, that has meant having people in our corner who understand both the mission and the business behind making the mission sustainable.

Cherry Willow has always been about more than apparel. Core Team Partners has helped us stay grounded in that vision while building the foundation to grow it the right way.

Grateful for partners who have been here since the beginning and continue helping us move forward.

06/22/2026

WE MADE IT TO THE FINISH LINE! ๐Ÿ๐Ÿšดโ€โ™‚๏ธ๐ŸŒด

350+ miles, countless communities, and one powerful mission later, Pedal for Progress II has officially rolled into Miami! From the moment we left Jacksonville, this journey has been fueled by movement, purpose, and every single one of you who cheered us on along the way. Today, we trade our bike pedals for walking shoes. ๐Ÿ‘Ÿโœจ

We are incredibly proud to stand side-by-side with our amazing partners at NAMI Miami for the community walk! Together, we are stepping up for mental health advocacy, breaking stigmas, and reminding everyone that no one has to walk or ride alone.

๐Ÿง ๐Ÿ’šA massive, heartfelt shoutout to the local businesses, powerhouse nonprofits, and individuals who kept our wheels turning and our spirits high throughout this statewide tour. You are the heartbeat of this movement.

Drop a ๐Ÿ’™ if you believe mental health matters, and letโ€™s keep this mission moving forward! ๐Ÿ‘‡

06/22/2026

WE MADE IT TO THE FINISH LINE! ๐Ÿ๐Ÿšดโ€โ™‚๏ธ๐ŸŒด

350+ miles, countless communities, and one powerful mission later, Pedal for Progress II has officially rolled into Miami! From the moment we left Jacksonville, this journey has been fueled by movement, purpose, and every single one of you who cheered us on along the way.Today, we trade our bike pedals for walking shoes. ๐Ÿ‘Ÿโœจ

We are incredibly proud to stand side-by-side with our amazing partners at NAMI Miami-Dade for the community walk! Together, we are stepping up for mental health advocacy, breaking stigmas, and reminding everyone that no one has to walk or ride alone.

๐Ÿง ๐Ÿ’šA massive, heartfelt shoutout to the local businesses, powerhouse nonprofits, and individuals who kept our wheels turning and our spirits high throughout this statewide tour. You are the heartbeat of this movement.

Drop a ๐Ÿ’™ if you believe mental health matters, and letโ€™s keep this mission moving forward! ๐Ÿ‘‡

NAMI Miami-Dade Honey Pot Bikes The Advocacy Network ZenCog Bike Shop Jacksonville Youth Works, Inc Aura Lynn ๐Ÿงšโ€โ™€๏ธ The Key Haven Families Inc. Vibrant Families Keep Pedaling Foundation Sole Survivors Matt Fogarty Shawna Lea e Louis Berlin Huemanitฤ“ Films & Production Do Not Leave: A Call to Stay NAMI Central FloridaNAMI Central Florida

745,652 people experienced homelessness on a single night in the U.S. Over 266,000 of them with nothing but the street b...
06/19/2026

745,652 people experienced homelessness on a single night in the U.S. Over 266,000 of them with nothing but the street beneath them.

These are mothers, fathers, veterans, children, and neighbors. People who have lost jobs, faced medical debt, fled abuse, or simply couldn't keep up with rising rents in a system with 7.3 million fewer affordable homes than families who need them.

Homelessness isn't a choice. It's a crisis and silence is not an option.

At Cherry Willow Apparel, we believe every human is born with a light meant to shine on the world. Our mission is to change the way the world sees people impacted by homelessness, one piece of apparel at a time. When you wear Cherry Willow, you're not just wearing a brand. You're wearing a statement of unconditional love for the unsheltered.

See the people. Know the numbers. Demand change.

06/16/2026

DAY 5: 300 miles later, and the community keeps fueling the ride! ๐Ÿšดโ€โ™‚๏ธโœจ๐ŸŒด

This journey from Jacksonville to Miami has been all about movement, purpose, and the incredible people we connect with along the way. As we rolled through Hollywood and prepped for our final stretch into Miami, our bike needed a safety check-in.

๐Ÿ› ๏ธ๐Ÿ”ฅWe stumbled into Big Wheel Cycles Usa following a recommendation from our powerhouse nonprofit partners at The Advocacy Network Not only did they welcome us with open arms, but they completely transformed our ride, making it feel just as brand new as the day we received it from Honey Pot Bikes ๐Ÿšฒ๐Ÿ’จ

But they didnโ€™t stop at mechanics. The team showered us with hydration, pure motivation, and the kind of community inspiration that puts a whole new fire in our boots to finish this tour strong. ๐Ÿ”‹๐Ÿ’ฆโค๏ธWe are officially primed, pumped, and ready to roll into the grand finale with NAMI Miami-Dade ๐Ÿ๐Ÿง 

Drop a ๐Ÿ’™ if youโ€™ve been following along, and shoutout to the local businesses keeping our mission moving forward!

Honey Pot Bikes ZenCog Bike Shop Jacksonville Youth Works, Inc Aura Lynn ๐Ÿงšโ€โ™€๏ธ The Key Haven Families Inc. Vibrant Families Keep Pedaling Foundation Sole Survivors The Advocacy Network Big Wheel Cycles Usa NAMI Miami-Dade Matt Fogarty Shawna Lea e Louis Berlin

New in shop: CWA x Reveting !This hoodie brings together Cherry Willowโ€™s mission-driven apparel with Revetingโ€™s focus on...
06/15/2026

New in shop: CWA x Reveting !

This hoodie brings together Cherry Willowโ€™s mission-driven apparel with Revetingโ€™s focus on storytelling, digital innovation, and creative ex*****on.

Reveting helps purpose-driven brands clarify their message, strengthen their voice, and scale their impact. That alignment matters to us because Cherry Willow has always been about more than apparel. It is about using what we wear to start conversations, build connection, and move meaningful work forward.

The CWA x Reveting hoodie is bold, clean, and built around a shared belief that brand, technology, and purpose can work together to create lasting change.

Available now! https://cherrywillowapparel.com/partnerships/reveting

Big Wheel Cycles USA felt like a natural fit for Cherry Willow.Big Wheel has been part of the cycling community for more...
06/13/2026

Big Wheel Cycles USA felt like a natural fit for Cherry Willow.

Big Wheel has been part of the cycling community for more than 35 years, serving riders of all levels, from kids and casual riders to road, mountain, BMX, and professional cyclists. They are a locally owned bike shop built around quality products, trusted service, and helping more people get out and ride.

For Cherry Willow, this partnership feels especially aligned. Cycling has become a major part of our story through Pedal for Progress, and partners like Big Wheel help remind us how powerful a bike can be. It can create freedom, connection, confidence, and forward movement.

We are grateful to stand alongside a team that understands cycling is about more than the bike. It is about community, access, and the people you meet along the way.

06/12/2026

Recapping an absolute milestone moment from last month๐Ÿšดโ€โ™‚๏ธโœจ๐ŸŒด

Looking back at Day 5 of Pedal for Progress II, the memories (and the heat!) still hit so hard. This was the day we officially rolled into Broward County. One of the biggest highlights of the entire journey was getting to connect and ride alongside the powerhouse team at The Advocacy Network ๐Œ๐จ๐ฆ ๐๐จ๐ฆ๐›

Every single mile pedaled from Jacksonville down to Miami was intentional. But hitting Broward County with Advocacy Network on Disabilities reminded us exactly why we do this. True community means creating a world where everyone has a voice, equal access, and the support to thrive. ๐Ÿ™

Seeing their relentless dedication to breaking down barriers for individuals with disabilities put a whole new fire in our boots to finish the tour strong.

We may have completed the physical ride last month, but the mission keeps moving forward!

Riding with purpose. โœจ
Advocating for inclusion. โœจ
Supporting our community. โœจ

Drop a ๐Ÿ’™ if you followed along with us last month, and shoutout to Broward County for the unforgettable love!

Honey Pot Bikes ZenCog Bike Shop โงผ๐Ÿ”†โงฝ๏น’ Scarlette ๏น’โŸข Jacksonville Youth Works, Inc Javon Williams Sr. (J Ozzie) Aura Lynn ๐Ÿงšโ€โ™€๏ธ The Key Haven Families Inc. Shawna Lea e Matt Fogarty Vibrant Families Kenneth W. Clark SYL noiZ Big Wheel Cycles Usa NAMI Miami-Dade Huemanitฤ“ Films & Production

We are excited to announce our partnership with Byron L. Hunter and H.E.I.R.S.H.E.I.R.S is rooted in mentorship, coachin...
06/11/2026

We are excited to announce our partnership with Byron L. Hunter and H.E.I.R.S.

H.E.I.R.S is rooted in mentorship, coaching, motivation, and helping people become the best version of themselves. Their work is about encouragement, personal growth, and reminding people that they have the ability to keep moving forward.

That message connects deeply with Cherry Willow. So much of our mission is about seeing the person first, speaking life into people, and creating reminders that dignity, hope, and purpose still matter.

We are grateful to partner with H.E.I.R.S and help bring more visibility to a mission focused on inspiring others, building confidence, and helping people grow into who they are meant to become.

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