Drawing its name from our city’s obscure beginning as a cattle crossing on the St. Johns River, the “Cow Ford” gala plays host to a range of denim-clad, boot-stomping patrons since 1995. The event began at the impetus of ACS volunteer, the late Dot Fischette. Her goal was to focus the society’s fundraising efforts on one blockbuster event. Although it is modeled after the American Cancer Society’s
(ACS) nationwide Cattle Barons’ Ball, Cowford Ball is unique to Jacksonville. In its long history, Cowford Ball has become the number one charity fundraising event for the American Cancer Society, having raised more than $10 million since its inception. The western-style extravaganza features live entertainment, dancing, live and silent auctions, a mechanical bull, and gourmet western fare. Over the years, Cowford Ball has earned its reputation as Jacksonville’s favorite and most ambitious fundraiser for the American Cancer Society. The event continues to grow each year, attracting more sponsors and patrons who help support life-saving cancer research, patient services, and education in prevention and early detection.