04/06/2023
Women
Women are also targeted by the to***co industry, and to***co companies continue to produce brands specifically for women. Marketing toward women is dominated by themes of social desirability, empowerment, and independence, which are conveyed by advertisements featuring slim, attractive, and athletic models.
Racial/Ethnic Communities
Advertisement and promotion of certain to***co products appear to be targeted to members of racial/minority communities.
Marketing to Hispanics and American Indians/Alaska Natives has included advertising and promotion of cigarette brands with names such as Rio, Dorado, and American Spirit.
The to***co industry has targeted African American communities in its advertisements and promotional efforts for menthol ci******es. Strategies include:
• Campaigns that use urban culture and language to promote menthol ci******es
• To***co-sponsored hip-hop bar nights with samples of specialty menthol ci******es
• Targeted direct-mail promotions
• To***co companies’ marketing to Asian Americans has included:
Sponsorship of Chinese and Vietnamese New Year festivals and other activities related to Asian/Pacific American Heritage Month
Heavy billboard and in-store advertisements in predominantly urban Asian American communities
Financial and in-kind contributions to community organizations
Support of Asian American business associations