10/15/2026
For small businesses, Q4 success isn’t won in December. It’s won with preparation in October.
BBB’s Q4 prep checklist for business owners:
• Audit your return and refund policies: Make sure terms, deadlines, and restocking details are clear on your website, receipts, and signage. Transparency prevents chargebacks.
• Shore up seasonal supply chains: Order inventory buffers early and confirm lead times with key vendors now.
• Train seasonal staff on security: Ensure temporary hires recognize fraudulent charge attempts, phishing, and POS protocols.
Build customer trust that lasts long past January. Explore our complete Holiday HQ business guide: ➡ https://www.bbb.org/all/holiday-hq/business-tips