Racing for Memories

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Racing for Memories Our objective is to use racing as a means to create awareness about Alzheimer's and to raise funds to help support those with the disease.

End Alzheimer's Racing Inc., DBA Racing for Memories, is a not-for-profit 501(c)(3) organization. Bill Slupski is the President, Team Principal, and a driver for End Alzheimer's Motorsports. Bill is a racer of karts and cars as well as a crew member (fuel guy) for Automatic Racing in IMSA. In addition, Bill is the founder and president of Purple Sector Strategies, a small consulting company. All posts on this page are from Bill.

Why is purple the color of Alzheimer's disease? Here is a great explanation!
10/10/2026

Why is purple the color of Alzheimer's disease? Here is a great explanation!

Photo by Moe Magners Key TakeAways show The color of alzheimer’s awareness serves as a universal signal for support and solidarity among patients and caregivers. Symbolism of Dignity and Respect History of the Awareness Color Psychology and the Human Brain Comparison and Visibility Global Use of t...

10/08/2026

Hurricane and Tropical Storm preparedness looks a little different when you're caring for someone living with Alzheimer's or another dementia.

We know to stock up on water, food and batteries. But caregivers have a few extra things to think about:

• Medications and medical information
• Emergency contacts and evacuation plans
• Medical equipment and power outages
• Familiar foods, comfort items and routines
• Knowing where you'll go if you need to leave

A hurricane can be especially confusing and stressful for someone living with dementia. We hope these tips make it a little easier for everyone.

Find practical guidance for caregivers during emergencies and Florida resources: alzfla.org/HurricanePrep

Need to talk to someone? Call the Alzheimer's Association free 24/7 Helpline at 800.272.3900 for personalized guidance, caregiving information and support.

Good morning! We are very excited to unveil a new and MUCH improved Racing for Memories website!Thank you to Chris Sanfo...
10/08/2026

Good morning! We are very excited to unveil a new and MUCH improved Racing for Memories website!

Thank you to Chris Sanford and his company Irrefutable Momentum for the great work in giving us a 1st class website experience. We are so happy with it, and can't wait for everyone to take a look.

Let us know your thoughts!

https://racingformemories.org/

Thanks to all of our partners that are supporting the cause.
Irrefutable Momentum
Freedom Finance
Haymaker Coffee
QubitHR https://qubithr.io/
Purple Sector Strategies https://purplesectorstrategies.com/
Endurance Karting

Motorsports with a human purpose: support families and Alzheimer’s research.

10/07/2026

The exciting news continues! First, we have a surprise to unveil tomorrow thanks to our partners at Irrefutable Momentum. Second, we had a great conversation this morning with an international brand that is heavily involved in motorsports. They make an amazing product that I'm sure many in the racing community are aware of. Hope to have something finalized with them next week. It will be an opportunity to get one of their products while supporting our cause!

I'm sharing a quick note that is part of our sponsorship proposal for the upcoming Endurance Karting 12 Hour Race to End...
10/05/2026

I'm sharing a quick note that is part of our sponsorship proposal for the upcoming Endurance Karting 12 Hour Race to End Alz in Jacksonville FL, on 10-11 December. We have had great success with getting 5 companies on board to help us, but we are actively seeking more partners to helps us raise money for our Making Memories and Saving Memories programs. This race is one of our biggest fundraisers of the year, and we want it to be extra special this year to help us kick off our new programs in style!

If you and your company are interested in helping out, please message us and we can send the full proposal. We are a registered 501(c)(3) nonprofit, so donations are tax deductible to the extent allowable by law.

A Note from the President

Thank you for taking the time to review this proposal. What you have here is more than a sponsorship opportunity — it is an invitation for you and your company to become part of something deeply personal, genuinely meaningful, and powerfully driven.

In December 2018, I lost my father-in-law to Alzheimer's disease. Months before he passed, our family made a visit that would become the last time we were all fully together. That moment, holding onto the last fragments of someone you love while Alzheimer's slowly takes them away, changed me. It became the catalyst of what is now our Racing for Memories program.

I have always had a deep passion for racing. The speed, the strategy, the community — there is nothing quite like it. After that loss, I knew I had to channel that passion into something greater. The result is an organization that uses racing as a platform to raise awareness and critical funds for Alzheimer's patients and their families and funds research into the disease.
We are proud to have raised nearly $50,000, with continued growth every year. Our reach spans professional racing circuits, local community events, live-streamed races, and now, with our brand-new Racing for Memories program, we are directly impacting the lives of patients and caregivers in a new way.

Partnering with the Race to End ALZ means your brand stands alongside a cause that resonates with millions. It means your investment goes directly to meaningful programs. And it means together, we will show the world that motorsports cares.

I would love to have you join us in support of the race and our cause.

Bill Slupski
President, End Alzheimer's Racing Inc.

Thank you to Irrefutable Momentum for joining us as one of our newest partners! They will be helping us with a completel...
09/30/2026

Thank you to Irrefutable Momentum for joining us as one of our newest partners! They will be helping us with a completely redesigned website, and we are super excited for that.

To learn more about them, please visit https://www.irrefutablemomentum.com/

09/29/2026
Do we have any Audi fans out there? This is a signed picture of our 2019 Land Motorsport car. It's autographed by Chris ...
09/29/2026

Do we have any Audi fans out there? This is a signed picture of our 2019 Land Motorsport car. It's autographed by Chris Mies, Ricardo Feller, and Daniel Morad. Quite a stout lineup! Great drivers and a great team that I was able to work with. It can be yours for a small donation! Let me know.

Tomorrow (Tuesday the 29th) is National Coffee Day. You know what to do. Order some Haymaker Coffee and let them know th...
09/28/2026

Tomorrow (Tuesday the 29th) is National Coffee Day. You know what to do. Order some Haymaker Coffee and let them know that Racing for Memories told you to do it!

At Haymaker, we roast coffee that works as hard as you do! Shop coffee online today, & discover coffee subscriptions, blogs, & gifts for hustlers.

09/28/2026

We will have another partner to announce soon! We have had a very generous offer from marketing firm to help us with our website and search engine optimization, as well as other aspects. Excited about them coming on to help us!

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Jacksonville, FL

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