10/14/2026
Years ago, we started something called "Hot Tubs & Entrepreneurs."
It was basically Alex, Devon and I sitting in a hot tub, talking business. We jokingly called it a podcast, even though we weren't recording anything.
Now, many years later, there are husbands, kids, different businesses, and a whole lot more life happening. But we're still having those conversations.
Devon navigated COVID as a boutique owner, operated brick and mortar businesses, bought and sold downtown real estate, built a PR agency, managed teams and clients, and continued evolving her career and businesses through some incredibly difficult life moments.
She's incredibly professional and makes a lot of what she does look easy.
But don't let that fool you. Girl digs DEEP.
One thing I hope people take away from this episode is that owning a business is just hard. Sometimes the lows are so much lower than you ever imagined they'd be.
And sometimes you're not doing anything wrong. You're just experiencing the reality of owning a business.
Devon has lived through plenty of those moments and kept figuring out how to move forward.
We love her dearly, and we're stoked that our years of hot tub conversations eventually turned into something the rest of you can listen to.
Go back and listen to our episode with Devon Roof wherever you get your podcasts 🎧