Motorcycle Industry Council

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Motorcycle Industry Council

Fueling the future of powersports through advocacy, leadership, and partnership.

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by re

presenting manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

05/28/2026

Bigger than ever before, last week dozens of companies from across the powersports industry came together in Washington, D.C., for the Powersports Capitol Hill Fly-In.

OEMs, aftermarket brands, dealerships, and industry leaders met with members of Congress and their staff to discuss the issues affecting our industry, from tariffs and PFAS regulations to public land access, rider safety, and recreational trail funding.

Protecting the future of powersports takes showing up, speaking up, and working together as one. Just a few days later, we are already seeing the impact of the Fly-In. More on this soon.

Thank you to everyone who joined us and helped us advocate for the industry.

05/20/2026

Join 400+ companies helping to shape the future of the industry.

Becoming an MIC member is being part of the unified voice shaping the future of motorcycling.

From advocacy and industry insights to growing participation and defending the issues that matter most, MIC helps ensure motorcycling continues to thrive for generations to come.

Find out more by tapping the link in our bio.

05/08/2026

The Right Rider Access Fund awarded $597,209 in grant funding to 21 projects across the country, supporting trail maintenance, rider education, safety initiatives, and efforts to preserve and expand access to off-highway vehicle recreation.

Backed by MIC, ROHVA and SVIA, the RRAF directs industry-supported funding to national, state, and local organizations working to maintain trails, improve safety, and promote responsible riding.

"MIC, ROHVA, and SVIA are delighted that our member companies continue to support end users through RRAF," said Duane Taylor, Director of Safe and Responsible Use Programs for the Associations. "Led by a range of volunteer and professional organizations, these projects contribute to safe and responsible access for OHV recreation."

For more stories like this, head to MIC Ride Report using this link - https://www.mic.org/ #/RideReport/

05/06/2026

We applaud the Congressional Motorcycle Caucus leaders for introducing a bipartisan, bicameral resolution to designate May as Motorcycle Safety Awareness Month. Thank you Congressmen Tim Walberg, Donald Norcross, Troy Balderson, and Derrick Van Orden, and Senators John Curtis, Joni Ernst, Angus King, and Gary Peters for your commitment.

"Millions of Americans rely on motorcycles for travel and recreation, and as we enter peak riding season, this recognition helps keep motorcyclist safety top of mind for all road users," said Scott Schloegel, Senior VP of Government Relations for MSF and MIC.

"Behind every rider is a friend and a family member, and this designation is a powerful reminder that taking a moment to look out for motorcyclists can make all the difference," said Christy LaCurelle, President and CEO of MSF and MIC.

04/21/2026

Your voice helps shape the future of powersports.

We’re gathering real insights from owners: what you ride, how you ride, and what you want next.

This helps inform everything from industry decisions to the products and experiences built for enthusiasts like you.

Take the Owner’s Survey, and you’ll be entered to win a $500 Amazon gift card! Ts&Cs apply, as outlined on the survey.

https://micresearch.questionpro.com/OwnerRsm

04/03/2026

MIC, MSF, ROHVA, and SVIA are looking for a Media Relations & Communications Specialist to help amplify the voice of the powersports industry, drive media coverage, and create compelling content across multiple platforms.

If you’re passionate about the powersports industry and can turn that enthusiasm into meaningful media relationships, compelling messaging, and impactful storytelling, we’d love to hear from you!

For more information, click the link below 👇🏻

https://ow.ly/RKyv50YC5xX

04/02/2026

Extended Producer Responsibility (EPR) laws are gaining momentum across multiple states and they could significantly impact the powersports industry.

To understand more, register for the MIC Symposium on April 9 at 10 a.m. PDT (1:00 p.m. EDT) to better understand what’s ahead. Hear from MIC’s Government Relations team and policy experts from Redwood Materials — Ashley Seaward and Tod J. Xelowski — and MIC Government Relations Office staff as they break down where EPR legislation is headed, what’s at stake, and how your business can prepare.

These policies shift recycling and disposal responsibilities onto manufacturers, distributors, and dealers, potentially creating new costs, operational requirements, and compliance challenges.

Register now and stay ahead of the changes. It's free for MIC members and $50 for non-members:

https://ow.ly/bhzm50YzS7G

03/30/2026

MIC members have access to the Q2 Business Advisory & Forecast reports, delivering insights into motorcycle sales, macroeconomic trends, and where the industry is heading.

From a 28-year look-back to 5-year forecasts, these reports help you understand what’s driving the market today and what’s coming next.

If you want to go deeper, the Comprehensive Report includes an interactive Tableau dashboard with what-if forecasting, so you can apply your own assumptions and see how the future could shift.

Access your reports now in the Member Portal.

Not an MIC member yet? Reach out to our membership team to learn more 👇🏻

[email protected]

03/27/2026

Consumer sentiment held steady in February, while confidence ticked slightly higher.

The University of Michigan index came in at 56.6, flat month-over-month but down year-over-year, with nearly half of consumers still feeling the strain of high prices.

At the same time, The Conference Board’s confidence index rose to 91.2, driven by improved expectations for jobs, income, and business conditions.

The takeaway? Consumers are cautiously optimistic but inflation and cost of living remain top concerns, especially for lower-income households.

Read more at MIC RideReport.

https://ow.ly/UveQ50YzfSB

03/26/2026

The data is in and the economic impact of powersports is real.

Outdoor recreation generated $1.3 trillion in economic output in 2024, supporting 5.2 million American jobs and making up 2.4% of U.S. GDP.

Powersports is a major part of that story: fueling local businesses, supporting communities, and giving millions of Americans a way to experience the outdoors.

Read the full story in MIC RideReport.

https://ow.ly/wOAK50YzfOg

Address

15635 Alton Parkway, Suite 390
Irvine, CA
92618

Telephone

(949) 727-3227

Website

http://mic.org/

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