10 Years of Counter-Marketing

10 Years of Counter-Marketing Celebrating Ten Years of Working for a To***co Free Indiana Indiana is moving closer to becoming a to***co-free state.

Over the past decade there has been tremendous progress. Today, there are 258,000 fewer youth and adult smokers in Indiana and those who still smoke are smoking less. Because of these declines Indiana will save billions in future health care costs. Best of all, this tremendous work and progress is done without any state tax dollars. These life saving services are funded by the Master Settlement Ag

reement between Indiana and the to***co industry. State and local programs help smokers quit and discourage teens from ever starting

05/04/2016

This is a Snapshot of many years of hard counter-marketing work.

Did you know that the casino industry is the largest employer that is not required to protect people from secondhand smo...
05/04/2016

Did you know that the casino industry is the largest employer that is not required to protect people from secondhand smoke? If smoking is allowed to continue within the casino industry, hundreds of thousands of employees and patrons are at risk. Secondhand smoke exposure from commercial to***co is known to cause heart diseases, lung cancer and other breathing problems.

All casinos should be smoke-free
05/04/2016

All casinos should be smoke-free

04/20/2016

This is an overview of the marketing strategies used to help educate Indiana communities on the danger of to***co use.

03/31/2016

Custom Video of “Tips From Former Smokers” campaign.

The Year 2004, Four out of five Hoosier had seen a WhiteLies advertisement. High school smoking rate dropped by 26 perce...
05/12/2011

The Year 2004, Four out of five Hoosier had seen a WhiteLies advertisement. High school smoking rate dropped by 26 percent, down to 21 percent. That same year, the General Assembly cut ITPC’s funding by 70 percent down to $10.8 million.

The Year was 2003, Indiana funded to***co control programs in all 92 counties. Over 193,000 Hoosier adults quit smoking....
04/08/2011

The Year was 2003, Indiana funded to***co control programs in all 92 counties. Over 193,000 Hoosier adults quit smoking. More than 2 million people visit WhiteLies.tv website, with an additional 500,000 hits to the Voice.tv website.

The Year was 2002, Indiana Black Expo takes the action to go smoke-free and reject to***co industry sponsorship money. I...
04/08/2011

The Year was 2002, Indiana Black Expo takes the action to go smoke-free and reject to***co industry sponsorship money. ITPC creates the Voice youth movement and the General Assembly increases the state cigarette tax from 15.5 cents to 55 cents.

04/04/2011

The Year was 2001 and the ITPC board appoints Karla S. Sneegas as executive director and hires J.D. Lux to serve as deputy director and general counsel.
The board establishes a 16.5 million budget for funding community-based programs. ITPC launches its first statewide anti-to***co media campaigns.

04/04/2011
04/04/2011

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Indianapolis, IN
46202

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