09/01/2026
September is Childhood Cancer Awareness Month, a time to honor the children fighting cancer and the families walking alongside them. For the Team, this month and its enduring mission are deeply personal because of our beautiful angel, Will. 🎗️👼
Seven years ago, we lost Will to a rare and still-unknown type of brain cancer. In just five months, he endured chemotherapy, surgeries, ports, stem cell collection and so much more than any child should ever have to experience. Though his life was far too short, the love, strength and pure light he brought into this world continue to make an impact today.
We wear the gold ribbon not just in September, but every day, as a promise to Will and to the 400,000 children diagnosed with cancer each year. We will continue to fight for better treatments, groundbreaking research, more answers and, ultimately, more tomorrows.
Through our partnership with , we’re turning Will’s story into meaningful action by supporting research that moves discoveries from the lab toward patient care and resources that help children not only survive cancer, but thrive beyond it.
Will’s story is the reason we started. His legacy is the reason we continue. And our hope is that the work we do today will help change what childhood cancer looks like for the families who come after us.
Thank you for helping us carry Will’s legacy forward and be part of this lifesaving work.❤️🤍💙