10/01/2026
Businesses need customers who have money left after paying their bills.
If working families across the “99%” lose the ability to afford housing, food, transportation, and healthcare, the damage would reach far beyond their households.
Consumer spending accounts for roughly two-thirds of U.S. GDP. A widespread loss of purchasing power would threaten business revenue, jobs, and economic growth. (bea.gov)
The consequences would build:
• Restaurants, retailers, salons, and entertainment businesses would lose sales as families cut spending beyond necessities. Some would reduce hours, lay off workers, or close.
• Employers would face staffing problems when workers struggle to afford transportation, childcare, or housing near their jobs.
• Families would fall behind on bills, postpone medical care, and take on debt to cover essentials. Children would experience the stress and disruption at home.
• Small businesses would face pressure from both directions: rising operating costs and customers with less money to spend.
• Local governments would face weaker tax revenue as demand for housing assistance, food support, and other services grows.
Lost sales lead to lost jobs. Lost jobs leave households with even less money to spend. A prolonged affordability crisis would deepen this cycle.
The financial strain is already measurable. In the Federal Reserve’s 2025 survey, only 63% of adults said they would cover a $400 emergency entirely with cash, savings, or a credit card paid off at the next statement. (federalreserve.gov)
Business leaders and elected officials need to treat affordability as an economic priority. Pay, housing costs, childcare, transportation, and essential bills belong in the same conversation.
A company’s employees are another company’s customers. When their paychecks no longer cover a stable life, businesses lose the spending they depend on.