04/22/2025
Community,
As you know, we ran a survey recently, with the goal of understanding visitation behavior at Homewood. Please find a summary of the results below.
The survey ran for two weeks, had 16 total questions, and we received 785 responses.
Interesting data points included:
- 60% of Homewood skiers / riders used a season pass the most recent year they visited
- 38% of skiers / riders went to Homewood 1-5 times the most recent year they visited, 33% 6-12 times, 25% 13-30 times, 5% 31+ times
- 62% of skiers / riders also visited another resort the most recent year they visited Homewood (with 76% of those folks visiting Palisades / Alpine). This compares to 73% of skiers / riders visiting another resort this year, during Homewood’s closure (with 72% of those folks visiting Palisades / Alpine and 52% of folks buying an Ikon Pass)
- 83% of skiers / riders stayed on the West Shore the most recent year they visited Homewood, compared to 70% this last year, during Homewood’s closure
- 44% of skiers / riders are definitely planning to purchase a Homewood pass this year, 34% are probably going to purchase one, 17% unlikely, 6% definitely not
- 26% of skiers / riders are full-time West Shore residents, 62% are second homeowners, and the balance are short term renters / day visitors / other
Representative quotes included:
- Almost every comment, when we asked whether the responder was planning to purchase a Homewood pass, was related to pricing / value / costs. Many commenters compared Homewood with Palisades: “Skiing Alpine and Palisades has been very informative for us, parking and lift lines are not nearly as troublesome as we expected, and the terrain and snow conditions are a lot better than Homewood.”
- Numerous folks shared how much people love Homewood, how important the resort is to the community, and their families: “My mom learned to ski there…I want my granddaughter to learn to ski there, too.”
- Responders voiced appreciation for Homewood staying public, but also cautioned that the work isn’t done: “Thank you KHP, really appreciate you all taking the lead. The fight is far from over though. Until the deal is done, eyes on the horizon.”
- Folks are very glad that the mountain is re-opening this coming season, but a dozen or so comments shared how Homewood needs to rebuild trust with the community: “Again with all the crap that the ownership group has tried recently it left a pretty bad taste in my mouth for Homewood. It is very sad to me with over 50 years family history going there and enjoying it…I still just [don’t] trust the ownership group and what they are trying to do.”
- Finally, Homewood’s choice to not include second homeowners as locals disappointed many commenters: “Disappointed at not being able to receive resident pricing even though we are west shore owners for 30+ years. Yes this is our second home but it’s still “home” for us.”
Thank you to everyone who completed and/or shared the survey. We are very appreciative of your responses, information, and comments. It is important to us to understand our community’s behavior and perspectives, and this helped us do so!
