Magic for Maddie

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Magic for Maddie Originally from Holyoke, Greg & Nora Schmidt are raising their 3 beautiful children, Will (13), Patrick (11) and Maddie (7) in Southampton.

Founded in 2022 in memory of forever 8 year old Maddie Schmidt from Southampton, MA, Magic for Maddie has raised more than $1.3 Million to fuel research for pediatric brain cancer and help families in the fight battling all forms of childhood cancer. They are active members of the Norris & Hampshire Regional school communities as well as the Southampton Youth Athletic Association and have done so much to give back to others throughout the years, never expecting or wanting anything in return. Now, they need our help. In February, their world was turned upside down when Maddie was diagnosed with pediatric brain cancer. Nora immediately left her teaching position to support Maddie full-time. Maddie underwent a biopsy at Boston Children's Hospital, six weeks of radiation at Baystate and will now proceed with a clinical trial through Children's Hospital of Philadelphia. Maddie has handled all of this with grace and hope and inspires us all every day. She is joy and happiness and, in that spirit, we want to give her a day that represents all the light she brings to our world! Please join us on Sunday, September 11 at Ashley Reservoir for Magic for Maddie, a 5K Run/2 Mile Family Fun Walk & Carnival. The day promises to be fun-filled for the whole family including food trucks, music, bounce houses, obstacle courses, a raffle and so much more! Register at www.magicformaddie.com. We also invite you to join us as a family or business sponsor, participate in our raffle, or make a gift online. Although our primary focus right now is supporting the Schmidts, we are forever grateful to the many families who have taken on this fight before us and paved the way for Maddie's trial. Maddie has many opportunities and trial options thanks to family foundations and it is important to Greg & Nora that a portion of event proceeds will be given back to the larger pediatric brain cancer community. Your generous support will go a long way for Maddie as well as other children bravely fighting this battle today.

10/18/2026

✨ WOW! What a MAGICAL day! 💜

A much bigger thank-you is coming soon, but we couldn’t wait to share a few highlights!

💜 2,698 participants
🩵 452 sponsors
🎟️ 152 raffle prizes
🥇 Wild Kids’ Fun Run
🏃 Spectacular 5K & Walk
🎡 So much Carnival fun & games
💜 Heroes Tribute honoring 12 angels, 3 survivors and 15 warriors
🎶 Incredible music by Trailer Trash
🪄 Pure MAGIC by Justin Mazz
💃 An electric performance by Hackworth School of Performing Arts
✨Merch that virtually SOLD OUT!

And we hit our drive to 5 to celebrate our 5th anniversary - raising $508,000 — and counting!

There is SO much more to share, but for now, from the bottom of our hearts — THANK YOU, THANK YOU, THANK YOU! 💜🩵

Please in your pics so we can see all the sparkle!

TOMORROW - WE BRING THE MAGIC!Please plan ahead & arrive early - we are expecting a record breaking turnout & don't want...
10/16/2026

TOMORROW - WE BRING THE MAGIC!

Please plan ahead & arrive early - we are expecting a record breaking turnout & don't want anyone to miss the race. You can avoid registration lines tomorrow by coming to our final T-shirt & bib pick up today from 4-6 PM at the Holyoke Elks.

PARKING: Parking volunteers will direct vehicles to the following lots: Holyoke Pediatrics (150 Lower Westfield Road, Holyoke) & PeoplesBank (330 Whitney Ave, Holyoke).

Parking at the Elks will be limited to our carnival logistics team, top hat sponsors and handicap vehicles ONLY this year. It is critical that no one parks in the neighborhood surrounding the Elks. Police & our awesome parking crew will be enforcing this and helping to direct traffic.

Shuttles will run to and from the Elks from 10 AM - 7:30 PM. Thank you Valet Park of America! Please carpool whenever possible and help us by respecting all neighborhoods and property.

We can’t wait to see you tomorrow! 💜✨💜✨

Bib pick up starts today!  Due to the rain - tomorrow's pick up has been moved from Nick's Nest to the Holyoke Elks Lodg...
10/15/2026

Bib pick up starts today! Due to the rain - tomorrow's pick up has been moved from Nick's Nest to the Holyoke Elks Lodge 902, in the lower bar area. Avoid the lines on event day & pick up your t-shirts, bibs & swag bags today or tomorrow. We can't wait to see you soon! 💜✨

10/15/2026

We promise you won't want to miss this year's unbelievable line up of raffle prizes! All winners will be announced/posted at 5 PM on Saturday & prizes will be available for pick up at The Holyoke Elks - in just 3 DAYS! See less

Today is what would and should be Maddie’s 12th birthday. 💜As I sit here trying to write this post, I can’t begin to exp...
10/14/2026

Today is what would and should be Maddie’s 12th birthday. 💜

As I sit here trying to write this post, I can’t begin to explain the heartache that comes with this day. There are so many emotions, so many should haves, and so many moments I wish more than anything we could be celebrating with her.

Maddie should be rocking 6th grade at Norris with her friends. I see her friends riding their bikes to school, many of them wearing their Magic for Maddie sweatshirts, and my heart breaks all over again. She should be right there with them, riding her bike, laughing, making memories, and living her life. Instead, seeing her friends wearing their Magic for Maddie sweatshirts is a beautiful reminder of how much she is loved, but also a heartbreaking reminder that she should be right there beside them. She should be getting ready to finally play the beloved Quidditch, thinking about her first dance, and looking forward to all the adventures that come with being 12.

And yet, here we are. 💔

There is no way to make sense of a world where Maddie isn’t here to celebrate her 12th birthday. Nothing can change what happened to Maddie or to our family. We would give anything to have her here, to hear her laugh, to see her sass, to watch her grow, and to celebrate all the milestones that should have been hers.

But today, I will honor Maddie the best way I know how. I will celebrate her life, her light, her magic, and the incredible impact she continues to have on so many people. The days are hard, and the grief never really takes a day off. But what gets me through is my incredible family, my best friends, and the amazing community that continues to surround us with so much love.

I am beyond grateful to everyone helping us throw Maddie the best birthday party ever this Saturday at Magic for Maddie. She deserved that party and so much more. She deserved every birthday, every milestone, every adventure, and a lifetime of making memories. While we can’t give her the life she should have had, we can continue to celebrate the beautiful girl she was and keep her magic alive in everything we do.

Twelve years old. I wish more than anything that we were celebrating you here with us, Maddie. I wish I could hug you, squeeze you, and tell you one more time just how much you are loved. Instead, we will keep loving you, missing you, celebrating you, and finding ways to bring your sparkle into this world.

Happy 12th birthday, Maddie. You should be here, and we will never stop wishing you were. We miss you every minute of every day. We love you to the moon and stars and back again,
Mom 💜✨

4 Days!! Consider this your sneak peek 👀 because you’re going to want to grab your favorites!🛍️ Some non apparel merch w...
10/13/2026

4 Days!! Consider this your sneak peek 👀 because you’re going to want to grab your favorites!

🛍️ Some non apparel merch will be available at Bib Pick Ups
🎉 ALL merch will be available at the Carnival + 5K
💜 And the best part? Maddie's Merch will be offered at discounted event prices!

So come ready to run, walk, celebrate, shop—and most importantly, help us spread Maddie’s sparkle !💜✨

Address

3 KEVIN Drive
Holyoke, MA
01073

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