PLA It Forward

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PLA It Forward

Honoring local heroes & giving back to South Florida causes. Join us in making a difference!

Terry Lee, the Founder and CEO of PLA Sports Bar, was inspired to give back to his community during the pandemic in 2020. He came up with the idea of "PLA IT FORWARD", a charitable initiative that honors and rewards local heroes in South Florida and supports other cause-driven organizations in meaningful ways. With the help of Chris Osceola, a Seminole Tribal Councilman, and Susan Renneisen, V.P.

of Community Affairs and Special Events at Seminole Hard Rock Hotel & Casino, Terry brought his vision to life. The initiative is also supported by Tony Robbins, a world-renowned philanthropist, business leader, author, and coach who is also an investor and founder at PLA. At PLA, the team is encouraged to have a "be of service" mentality and regularly participates in initiatives driven by other non-profits, in addition to supporting PLA IT FORWARD. The foundation is always looking to expand its reach by donating time, energy, and money to other local non-profit organizations. This drive to give back is a fundamental part of the culture at PLA and the passion for philanthropy is a source of self-fulfillment for everyone involved.

12/31/2025

PLA It Forward was recently featured in the Neighbors 4 Neighbors Holiday Special, sharing how we helped adopt families for the holidays and welcomed them for a night of joy, connection, and celebration at PLAY Sporting Lounge.

From fulfilling wish lists to creating a space where families could laugh, eat, and simply enjoy being together, this moment was a true reminder of what the season is all about—showing up for one another and making families feel seen, supported, and celebrated.

We’re incredibly grateful to Neighbors 4 Neighbors for helping shine a light on the power of community and compassion.
👉 Take a look at our segment below!

12/10/2025

🏀 BIG NEWS! PLA It Forward is launching our brand new Youth Sports Scholarship Program! 🎉

We’re teaming up with the YMCA of South Florida to help children from underserved communities join the Jr. HEAT basketball program and giving them the chance to play, grow, and shine both on and off the court.

💛 Just $250 provides everything a child needs for the season;equipment, fees, uniform, and mentorship.

Want to sponsor a child or even a team?
👉 Visit plaitforward.org to make an impact today.

Let’s help the next generation build confidence, connection, and a love for the game.

Because when opportunity meets potential, heroes are made.

05/01/2025

It's RAFFLE TIME at PLA Sports Bar! 🎉

You could rock out AND check in 🛎️ because we’re raffling off a Seminole Hard Rock Hotel & Casino - Hollywood Guitar Basket featuring:

🎁 Hotel accommodations
🍽️ Dinner gift certificates
🤘 Exclusive Hard Rock swag

🎟️ Tickets are just $10 — and the raffle runs through May 5th!

Best part? All funds raised go directly to the PLA It Forward Foundation, helping us celebrate and support everyday heroes in our community.

Get to PLA Sports Bar and grab your tickets today!

04/03/2025

Debra Lombard, Director of Merlie’s Giborim United at the David Posnack JCC, was voted our NUMBER ONE hero at PLA It Forward's 4th Local Heroes Charity Event!

For over 30 years, Debra has been a trailblazer in inclusion, advocacy, and opportunity for individuals with developmental disabilities. She founded the Exceptional Theater Company and transformed Merlie’s Giborim United into a powerhouse of inclusive programs, including The Gib Shop, GibConnect, and HIRE-Ability. Debra is also a passionate adoption advocate and was honored with the "Angels in Adoption" Award in 2023. Her lifelong commitment to empowering others makes her a true hero!

04/01/2025

We're down to our last couple of heroes! Up next is Mark Eiglarsh!

Mark was the runner-up in our "Vote for Your Favorite Local Hero" poll, and it's easy to see why!

For over 30 years, Mark has been a dedicated supporter of Big Brothers Big Sisters, serving as a two-time Big Brother and advocate. As a Big Impact Champion, he mentors, recruits, and inspires others to join the mission. Mark also donates his time as a motivational speaker, sharing his message of positivity and purpose. A top-rated attorney, adjunct law professor, and proud father, Mark’s impact reaches far beyond me

03/28/2025

🎉 Oops, we missed our HERO Spotlight yesterday! But don’t worry — we’re making it up to you with Double Feature Friday! ✨

Today, we’re excited to introduce TWO amazing heroes who are making a difference in our community:

⭐️ De'Vante Henderson – De'Vante has been empowering youth since 2019 through innovative training programs and community service. His leadership extends beyond the field, with years of dedication to toy drives, resource clinics, and mentorship in Broward County. Devante’s passion for giving back and uplifting others truly makes him a Non-Profit Hero!

⭐️ Jennifer Ayala – Leading the charge for Heart Safe Schools, Jennifer has equipped schools with AEDs and trained staff at over 300 Miami-Dade schools, two dozen Broward schools, and is expanding her impact across Florida. Her efforts have already saved four young lives, and her mission is to ensure every school is prepared for cardiac emergencies. Jennifer’s dedication to saving lives makes her a true local hero!

Stay tuned as we share more inspiring stories and celebrate the incredible work our heroes are doing!

03/26/2025

Day 2 of celebrating our finalists!

Diana Venturini has spent her career transforming the way Miami-Dade supports students in need. From providing funds and resource support for Project UPSTART, to creating programs like The Shop and the Prom Boutique, Diana has ensured students facing homelessness have access to the resources and experiences they deserve. Now, as Director of Silent Victims of Crime, she continues to uplift children of incarcerated parents. Diana’s compassion and vision have left a lasting impact on our community!

03/25/2025

HERO SPOTLIGHT! Every day, we’ll be highlighting the amazing individuals recognized at our 4th Local Heroes Charity Event.

Martina Baldwin is a true champion for students and young adults with special needs. Beyond the classroom, she’s dedicated to creating opportunities for empowerment and inclusivity. As a leader at Learning Links, she’s transformed their post-graduate vocational program and is spearheading a new initiative to train and employ young adults through a community store. Martina's tireless efforts foster awareness, acceptance, and real change, inspiring others to embrace diversity and build a more inclusive world. Thank you, Martina, for making such a meaningful impact in our community!

03/19/2025

Our PLA It Forward Local Heroes Recognition Event was a huge success—and it’s all thanks to our amazing sponsors!

Because of their generous support, we were able to shine a well-deserved spotlight on everyday heroes who are making extraordinary impacts in our community. 💜 You helped make this celebration one for the books!

Big love and gratitude to our MVPs:
🎉 Seminole Hard Rock Hotel & Casino - Hollywood, FL
🎉 DAER South Florida
🎉 Seminole Tribe of Florida
🎉 Memorial Healthcare System
🎉 Worksite
🎉 Le Gasse Pools
🎉 Nicklaus Children's Hospital
🎉 Greenberg Capital LLC
🎉 BlueMagic

Because of you, we were able to create an evening full of inspiration, recognition, and community spirit. THANK YOU for helping us PLA It Forward! 🌟

03/17/2025

🏀✨ What a slam dunk of a night! ✨🏀

Our 4th Annual Local Heroes Charity Event was an absolute success! 🎉 The energy was electric as our community came together, rocking their favorite sports team gear for our March Madness-themed celebration. From jerseys to face paint, the team spirit was contagious!

But beyond the fun and friendly rivalry, we gathered to honor some truly inspiring Local Heroes—everyday people making an extraordinary impact in our community. 💜 Their dedication, compassion, and selflessness remind us why we do what we do at PLA It Forward Foundation.

A portion of the night’s proceeds will benefit our incredible partners at Big Brothers Big Sisters of Broward County, helping them continue their mission of mentoring and changing young lives for the better. 🤝✨

Thank you to everyone who showed up, showed out, and showed love. Together, we are making a difference—one hero, one child, one life at a time.

03/13/2025

TICKETS ON SALE NOW! BOGO DEAL! 🎉

Join us TOMORROW at the PLA It Forward Local Heroes Charity Event, where we’re celebrating the everyday heroes who make a BIG impact in our community! 🌟 And guess what? It’s Buy One, Get One FREE on tickets—bring a friend and double the fun (for a great cause)!

🏀 March Madness Theme — Come dressed in your favorite sports team gear and show your spirit while we honor local legends!

🍽️ Delicious Food
🍸 Open Bar
🎲 Games with AMAZING Prizes
🎟️ Raffles & Auction

PLUS, a portion of all ticket sales will benefit Big Brothers Big Sisters of Broward County, helping to ignite potential in local youth! 💙

📍 DAER Nightclub | Seminole Hard Rock Hotel & Casino Hollywood
🗓️ Tomorrow, March 14th! Don’t wait—grab your BOGO tickets NOW and be part of an unforgettable night!

👉 https://www.zeffy.com/en-US/ticketing/local-heroes-march-madness-recognition

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Hollywood, FL

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https://plasportsbar.com/pla-it-forward/

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