10/06/2026
Some Conference moments deserve to live beyond the room. This is one of them. 💙
During the NASMM 2026 Business Meeting, Cindy Greer shared the story and meaning behind the Peg Guild Professional Development Scholarship before introducing this year’s recipient, Caitlin Rogers, Co-Founder of Good Move Downsizing.
Caitlin had only a couple of minutes at the microphone. What she said captured something about this profession - and the people who have built it - that we didn’t want to lose when Conference ended.
The full video is just under seven minutes, and we hope you’ll watch it from the beginning. Cindy’s introduction gives important context to the legacy behind this scholarship, and Caitlin’s remarks are worth hearing in her own voice.
Caitlin also graciously shared her words with us afterward:
“Thank you so much. NASMM guidance has been instrumental in getting our business going.
You all. We have the strangest job:
At 10am, we’re holding hands with someone on one of the hardest day of their lives.
At 11am, in their backyard, fishing koi fish out of the pond to rehome them.
By lunch we just might have saved a marriage.
And then cheerfully head out to the shed to take care of a dead squirrel.
I do think this work is kind of radical.
We come from all kinds of backgrounds.
Many of us made a decision along the way to leave a former career where we had to fight to claim our space and assert our worth.
In this room today, we’re growing an industry largely built by women, doing work that for generations was simply expected of women and rarely recognized as expertise: organizing a home, caring for people through transitions, keeping track of the thousand details nobody else notices, and helping a family get through something hard.
We’re here to assert that these are life-changing, deeply valuable skills. And we can’t let them be taken for granted.
There's something else pretty radical about what we do.
We take older people - including older women, including people experiencing cognitive decline, seriously.
We take their stories seriously.
We ask what matters to them and we listen.
We’re getting to create good jobs doing important, and sacred work of supporting and honoring the lives of others.
So thank you to NASMM, to the people like Margit and Peg who built this profession before us,
And to everyone in this room who keeps demonstrating that caring for people well matters deeply and is a radical act.
Thank you.”**
Caitlin later told us that attending Conference gave her new ideas, new relationships, and an even deeper appreciation for NASMM and the people who make it what it is. As someone still growing her business, she described being surrounded in person by people who understand and care deeply about this work as especially meaningful.
Congratulations, Caitlin. And thank you for reminding us so beautifully what this profession is really about.