International Inbound Travel Association

International Inbound Travel Association IITA is the only organization focused specifically on the international inbound travel industry. Our from across the country.

The International Inbound Travel Association is the national nonprofit trade association representing the United States’ international inbound travel industry. IITA members include inbound tour operators and suppliers (lodging companies, transportation, destinations, attractions, restaurants, etc.) IITA inbound tour operators (also known as receptive tour operators) are US-based companies, which s

pecialize in creating, marketing, and selling US travel products to international travelers. A tour operator shall be considered an inbound tour operator when the majority of its revenue is derived from inbound international travelers to the United States. These inbound operators contract with overseas tour wholesalers, agents and other travel producers to provide tourist services throughout the US for their groups and FIT travelers. Beginning as RSA in 1991, the Receptive Services Association was formed to bring together all of the major receptive tour operators and suppliers in the New York and New Jersey region. As a result of continuing interest and growth from across the country, RSA grew into a national organization. Ever expanding its reach and influence, RSA joined forces with ITSA, the International Travel Services Association to form the Receptive Services Association of America (RSAA) in September 2004. ITSA was formed and founded in 1993, by receptive tour operators and destination management companies to create a united voice to address issues, educational opportunities, and networking with new business partners. Today, IITA is involved in a wide range of industry activities, focusing on working with suppliers, regulatory agencies and travel promotion bureaus to improve the quality of travel related services for foreign visitors. IITA also addresses economic and public policy issues affecting tourism at local, state, and federal levels. Furthermore, international tour operators, as well as international entities that promote travel to the United States, are eligible for membership in IITA. More than ever, IITA serves as the bridge to international inbound business and is committed to serving the needs of its members and to advancing the industry as a whole.

08/28/2026

Thank you to Punta Gorda/Englewood Beach for hosting these sessions and investing in strategies to grow international visitation to the destination! Jennifer Ackerson, Principal of Alon Tourism Solutions and IITA’s principal presenter for the Inbound Insider Steps to Success (STS) program, spent several days in Punta Gorda, Florida, this week. For the first time, STS was implemented in a slightly different format—Individual Guidance Sessions. Jennifer met one-on-one with hotel managers, helping them strategize how to work with IITA inbound operators to grow international visitation to Punta Gorda.

These individualized sessions provided an opportunity to explore each hotel’s unique circumstances, challenges, and opportunities while offering expert guidance to support decision-making and, most importantly, drive measurable ROI.

A special thank you to the hotels that participated and invested their time in these sessions:

Sunseeker Resort
Four Points by Sheraton Punta Gorda Harborside
The Suites at Fishermen's Village
Manasota Key Resort
Palm Island Resort Cape Haze, FL
Wyvern Hotel, an Ascend Collection Hotel

We appreciate Visit Punta Gorda/Englewood Beach and all of the participating hotels for helping bring this innovative approach to STS to life! https://www.inboundtravel.org/steps-to-success

This week’s InSite featured IITA Member is Travel House of America! Travel House of America, established in 1989, is a r...
08/27/2026

This week’s InSite featured IITA Member is Travel House of America! Travel House of America, established in 1989, is a receptive tour operator specializing in tailor-made itineraries throughout the USA and Canada for both FIT and group travel. The company also operates a small bed bank specializing in Florida products, offering a wide selection of self-catering homes with pools, condos, townhouses, apart-hotels and traditional hotels throughout the state. In addition, Travel House of America operates Attraction Ticket Store, a website offering sightseeing experiences and activities worldwide. http://www.floridatn.com

08/24/2026

National Parks Week is a wonderful opportunity to celebrate the incredible landscapes, history, and experiences that make the U.S. such a special destination for travelers from around the world. From iconic parks to lesser-known gems, our national parks offer international visitors unforgettable ways to experience America. Here’s to protecting these treasured places and welcoming travelers to discover their stories! Learn more: https://www.nps.gov/subjects/npscelebrates/national-park-week.htm

A huge thank you to Circle Wisconsin for once again sponsoring the refresh stations in the men’s and women’s restrooms a...
08/17/2026

A huge thank you to Circle Wisconsin for once again sponsoring the refresh stations in the men’s and women’s restrooms at IITA Summit 2027!

Their continued support helps provide thoughtful amenities for attendees while offering valuable visibility for Wisconsin as an international travel destination. We appreciate Circle Wisconsin's ongoing commitment to the Summit and the inbound travel industry. Learn more about Circle Wisconsin: http://www.circlewisconsin.com

This week’s InSite featured IITA Member is Groups America! Groups America is a full-service Destination Management Compa...
08/13/2026

This week’s InSite featured IITA Member is Groups America! Groups America is a full-service Destination Management Company that provides services for leisure and incentive groups. The company works with the latest venues, locations, attractions, and activities to deliver the most unique experiences possible. Groups America works hand in hand with clients on all elements of the itinerary, including venues, meals, sightseeing, and selecting experience options. https://www.groupsamerica.com/

A big thank you to Tourplan for once again sponsoring the official lanyards at IITA Summit 2027! We’re grateful for your...
08/10/2026

A big thank you to Tourplan for once again sponsoring the official lanyards at IITA Summit 2027! We’re grateful for your continued partnership and support of the inbound travel industry.
As part of our commitment to sustainability, we’ll also be reusing the lanyards collected at the conclusion of IITA Summit 2026—helping reduce waste while making the most of Tourplan’s generous sponsorship. Learn more about Tourplan’s innovative technology solutions for tour operators and destination management companies at https://www.tourplan.com/.

Registration Is Open for the 2027 IITA Summit! Join us in Birmingham, Alabama, for IITA’s premier inbound travel network...
08/10/2026

Registration Is Open for the 2027 IITA Summit! Join us in Birmingham, Alabama, for IITA’s premier inbound travel networking event and take advantage of early registration benefits.

𝗦𝘂𝗽𝗽𝗹𝗶𝗲𝗿 & 𝗗𝗠𝗢 𝗠𝗲𝗺𝗯𝗲𝗿𝘀: Lock in early-bird pricing through October 31
𝗠𝗲𝗺𝗯𝗲𝗿 𝗜𝗻𝗯𝗼𝘂𝗻𝗱 𝗢𝗽𝗲𝗿𝗮𝘁𝗼𝗿𝘀: Register by October 31 to receive two complimentary nights of lodging through the Operator Housing Program

𝗗𝗼𝗻’𝘁 𝘄𝗮𝗶𝘁—𝘀𝗲𝗰𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝘀𝗽𝗼𝘁 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗳𝗼𝗿 𝗦𝘂𝗺𝗺𝗶𝘁 𝟮𝟬𝟮𝟳! Be sure to log in to the IITA website (upper left-hand corner) to access member registration forms and rates. Learn more & Register: https://www.inboundtravel.org/events/iita-summit-2027

𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝘀𝘁𝗮𝗿𝘁𝘀 𝘄𝗶𝘁𝗵 𝗽𝗿𝗲𝗽𝗮𝗿𝗮𝘁𝗶𝗼𝗻. After completing IITA's Steps to Success program in 2024, Galveston Island has been wor...
08/06/2026

𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝘀𝘁𝗮𝗿𝘁𝘀 𝘄𝗶𝘁𝗵 𝗽𝗿𝗲𝗽𝗮𝗿𝗮𝘁𝗶𝗼𝗻. After completing IITA's Steps to Success program in 2024, Galveston Island has been working with local hotels, attractions, and tourism partners to become more travel trade-ready and better positioned to welcome international visitors. Learn how the destination 𝗶𝘀 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻𝗶𝗻𝗴 𝗶𝘁𝘀 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝘁𝗼𝘂𝗿𝗶𝘀𝗺 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗽𝗿𝗲𝗽𝗮𝗿𝗶𝗻𝗴 𝗹𝗼𝗰𝗮𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗳𝗼𝗿 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗴𝗿𝗼𝘄𝘁𝗵, 𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗻𝗲𝘄 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗮𝗹 𝘁𝗿𝗮𝘃𝗲𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲. Read the success story: https://www.inboundtravel.org/news/visit-galveston-success-with-steps-to-success

𝗕𝗶𝗿𝗺𝗶𝗻𝗴𝗵𝗮𝗺 𝗜𝘀 𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝗦𝘂𝗺𝗺𝗶𝘁-𝗥𝗲𝗮𝗱𝘆! As host of the 2027 IITA Summit, INBirmingham 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆 𝗵𝗼𝘀𝘁𝗲𝗱 𝗜𝗜𝗧𝗔’𝘀 𝗜𝗻𝗯𝗼𝘂𝗻𝗱 𝗜𝗻𝘀𝗶𝗱𝗲𝗿...
08/06/2026

𝗕𝗶𝗿𝗺𝗶𝗻𝗴𝗵𝗮𝗺 𝗜𝘀 𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝗦𝘂𝗺𝗺𝗶𝘁-𝗥𝗲𝗮𝗱𝘆! As host of the 2027 IITA Summit, INBirmingham 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆 𝗵𝗼𝘀𝘁𝗲𝗱 𝗜𝗜𝗧𝗔’𝘀 𝗜𝗻𝗯𝗼𝘂𝗻𝗱 𝗜𝗻𝘀𝗶𝗱𝗲𝗿 𝗦𝘁𝗲𝗽𝘀 𝘁𝗼 𝗦𝘂𝗰𝗰𝗲𝘀𝘀™ 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 to help local tourism partners strengthen their travel trade readiness. Led by Jennifer Ackerson of Alon Tourism Solutions, with insights from inbound operators Gisa Kusserow Hanson (Alliedtpro) and Julie Katz (TourMappers North America), the training provided strategies to better engage with the international travel trade and grow inbound visitation. Participants will complete a follow-up session to earn their IITA Inbound Insider Specialist™ designation.

Thank you to Travel South USA for once again sponsoring the IITA Summit 2027 Board of Directors Lunch! As a valued Susta...
08/05/2026

Thank you to Travel South USA for once again sponsoring the IITA Summit 2027 Board of Directors Lunch! As a valued Sustaining Partner and Silver Sponsor, Travel South USA continues to demonstrate its commitment to strengthening the inbound travel industry and promoting international visitation throughout the Southern United States.

We are grateful for your ongoing support of IITA. Your partnership helps make the Summit a success and supports the growth of inbound travel across the region and the nation. http://www.travelsouthusa.com/

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Hilton Head Island, SC
29925

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