10/02/2026
Since 1972, Oktoberfest has brought visitors to Hays. And the impact is significant.
Generating an estimated $600,000 for local hotels, restaurants, and retailers, the event has become one of Hays’ most beloved traditions, celebrating the German heritage that has been woven into our community for generations.
The financial benefits also extend to education, with scholarships that open doors for FHSU students to pursue their goals.
The Volga German Centennial Association (VGCA) is a volunteer cultural and historical organization that works to put on Oktoberfest and just so happens to fund a scholarship at Fort Hays State University that has awarded more than $107,000 to students over the last 38 years!
“I can’t think of a longer-running Fort Hays State partnership than that between the Volga German Centennial Association and FHSU. It is important to leave a legacy through giving back, especially through our scholarship support for students,” said Emily Knowles, VGCA Executive Director.
The fundraising doesn’t stop there. One of Oktoberfest's greatest strengths is its ability to help other nonprofits raise money for their missions.
Food and merchandise booths, event cleanup efforts, and children's activities provide revenue streams for groups such as the Boy Scouts of Troop 133, Hays Striders Track Club, Hays Community Theatre, and numerous student organizations and academic departments across Fort Hays State University.
Putting on the celebration is no small undertaking. The Oktoberfest event itself costs more than $100,000 each year, funded largely through sponsorships and beverage sales, along with vendor fees. The result is a celebration that has earned statewide recognition, including being voted “Best Oktoberfest in Kansas” by the Kansas Press Association. In a typical year, more than 17,000 people attend Oktoberfest over the two-day event, with more than 48% of that group traveling in from out of town.
Of course, Oktoberfest’s story began long before the first celebration in Hays.
Its roots trace back to Munich, Germany, in 1810 where it began as a festival honoring the marriage between Princess Therese of Saxony-Hildburghausen and the Crown Prince Ludwig. The celebration took place in Theresienwiese – Therese’s fields – and its popularity transformed into an annual tradition that followed generations of German immigrants, ultimately finding a home in Hays.
Princess Therese herself was known for her involvement in many charitable causes. More than two centuries later, with Oktoberfest in Hays benefiting students and community organizations, we think she might approve of how the spirit of celebration and giving continues.
Hays Oktoberfest is more than a tribute to German heritage. It’s a tradition that enriches our community, supports local organizations, and helps make educational opportunities possible for Tigers. We’re grateful for the Volga German Centennial Association’s partnership and support!
Oktoberfest Hays
