Filled with hidden gems and treasures, it's a great place to live and raise a family, work, own a business, or relax and have fun! Comprising Cumberland, Gloucester, Salem, and Western Atlantic Counties, New Jersey’s Heartland is bustling and prosperous Main Streets. County fairs and rodeos. American flag-lined thoroughfares. Long walks along pristine beaches. Explorations through magical vineyard
s. New Jersey’s Heartland is one of a kind, mom and pop rather than cookie cutter or big box. Here, education and innovation are valued, “craft” and “handmade” are important, and quality always trumps quantity. Best of all, in New Jersey’s Heartland, fun and adventure are always around the corner. Our New Jersey’s Heartland website was created by the Pascale Sykes Foundation as part of its South Jersey Economic Initiative. It is designed to promote all of the key attractions, benefits, resources and hidden treasures that can be found within this special four-county region. We invite you to explore New Jersey’s Heartland. When you do we’re sure you’ll agree that New Jersey’s Heartland is a great place to live, work, play, and raise a family!