06/17/2026
What builds trust when donors give online?
The BBB Wise Giving Alliance released a new BBB https://bit.ly/3RZvbwY Donor Trust Report, exploring public perceptions of online donation platforms. The findings are clear—donors prioritize transparency:
- 53% say trust is driven by clear transparency about fees.
- 51% want clear and accurate information about listed charities.
- 43% want assurance that charities actually agreed to be listed on the platform.
These insights come at a critical time, following controversies earlier this year regarding platforms raising funds for charities without their prior permission.
Check out the full coverage by The NonProfit Times to see why donor trust hinges on consent and transparency, or read the report directly below!
Read the article: https://bit.ly/4vf6OvX
Read the full report: https://bit.ly/4eRUnQ7