24:Up

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Our mission is to develop responsible, well-educated athletes by teaching translatable life skills through the sport of basketball.

24:Up is a non-profit organization with 501(C)(3) status. 24:Up focuses on providing quality coaches and premier basketball skill development to young athletes. Our coaches facilitate high intensity practices and teach athletes HOW to play basketball at an elite level. Our athletes are drilled and skilled and make smooth transitions back to their regular season teams where they excel. Our player’s are educated on the recruiting process and are given extensive opportunities to increase their exposure to colleges during the club season.

09/13/2026

Ready to Tip-Off? 🏀

Get set for high-energy hoops and top-notch competition at the 24:Up Boys Youth Tip-Off!

Registration is now open. Link in bio.

09/05/2026

Back for More 🏀

We are proud to announce, and oﬃcially welcome back Sophia Hermann (2028, New Berlin Eisenhower) to our 24:Up 2028 Crew.

Sophia is the type of player that shows up and gives 100%, 100% of the time. She is a knock down shooter from beyond the arc, aggressive on downhill attacks, reads the floor to set her teammates up for success, and is a menace on defense.

Welcome back, Sophia. Let’s get to work!

09/03/2026

Hoops4Her Challenge 2027 Registration is now LIVE. 🩷🏀

Saturday, February 6th. 🗓️
OAW Indoor Sports Complex. 📍

Girls School Feeder Teams Only. ‼️
4th-8th Grade (A Teams). 📈

$250 Per Team. ✅
Multi-Team Discounts Available.💰

We are proud to partner with ABCD: After Breast Cancer Diagnosis to support their mission in providing FREE personalized emotional support to individuals and families impacted by breast cancer. 🎀

Link in bio to register.
Register today at 24-up.com or contact [email protected] with any questions!

09/02/2026

Staying Home 🏀

We are proud to announce, and oﬃcially welcome back Peyton Cochenet (2028, Mukwonago) to our 24:Up 2028 Squad.

Year over year Peyton continues to bring more to the table. Whether she’s handling the ball like a guard, attacking the defense in transition, knocking it down from 3, or taking advantage of her mismatches. Peyton is the type of player any program would be lucky to work with.

Welcome back, Peyton. Let’s get to work!

08/30/2026

“WELCOME TO 24:UP 🏀

We are proud to announce, and oﬃcially welcome Ella Hidris (2029, Oak Creek) to our 24:Up 2029 Squad.

Ella is a quick guard who can play with pace, push the ball in transition, and lock down her opponents on defense. A key piece to this team, and we are very excited to see what this year brings for Ella.

Welcome to 24:Up. Let’s get to work!

08/26/2026

Running it back. 💪🩵

We are proud to announce, and officially welcome back Gianna Wilde (2029, Muskego) to our 24:Up 2029 Team.

Whether she’s draining 3s, finishing in the paint, or cheering on her teammates - Gianna’s energy is unmatched. She’s the type of player who genuinely celebrates her teammates’ success and constantly elevates the level of play on the floor.

Welcome back, Gianna. Let’s get to work!

08/21/2026

The Journey Continues 🏀

We are proud to announce, and oﬃcially welcome back Abriella Terry (2028, Waukesha South) to our 24:Up 2028 Team.

Abriella is a dominant player on both ends of the floor. Whether she’s fighting for a loose ball, battling in the post, knocking down from behind the arc, or finishing downhill - Abriella does a little bit of everything at a high level.

Welcome back, Abriella. Let’s get to work!

08/08/2026

24:UP IS THE PREMIER NEW BALANCE BASKETBALL PROGRAM IN WISCONSIN.

Today marks another major step forward for 24:UP. We are proud to officially establish ourselves as the lead New Balance basketball program in the state of Wisconsin a position earned through our commitment to elite competition, player development, coaching, and creating real opportunities for our athletes.

This partnership is about much more than a uniform. New Balance is making a major investment in basketball, signing some of the game’s most impactful athletes and continuing to build its presence and influence throughout the sport. We believe strongly in the direction New Balance is taking basketball, and we are proud to be aligned with a brand that is investing in the future of the game.

Our goal is simple: develop the best players, compete against the best programs, and create the best opportunities for our athletes. Being the lead New Balance program in Wisconsin gives us another platform to do exactly that.

This is bigger than 24:UP. This is the beginning of something bigger in Wisconsin basketball.

24:UP x New Balance.
Built for what’s next.

07/19/2026

🏆 CHAMPIONS. 🏆

Our 16U P32 squad brought it all weekend and finished the job, capturing the P32 Memphis Finals Classic Championship!

Proud of this group’s toughness, unselfish play, and commitment to each other. They competed the right way, trusted the process, and earned every possession.

Congratulations to our players, coaches, and families on a championship weekend!

07/09/2026

A strong showing from Jayce Cook at the P32 Top 75 Camp against some of the nation’s top talent.

Jayce impacted the game in every phase throughout the weekend, consistently producing as a scorer, rebounder, playmaker, and defender.

🏀 Game 1 (Team LaVine): 11 PTS | 5 REB | 3 AST | 2 STL
🏀 Game 2 (Team Maxey): 13 PTS | 6 REB | 3 AST | 3 STL
🏀 Game 3 (Team Flagg): 14 PTS | 5 REB | 5 AST | 2 STL

Over three games, Jayce averaged 12.3 points, 5.3 rebounds, 3.7 assists, and 2.3 steals, showcasing his ability to impact winning on both ends of the floor. His consistency, basketball IQ, and two-way versatility were on full display all weekend against elite competition.

The work continues. 📈

Address

Hales Corners, WI
53207

Website

http://24-up.com/

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