Longleaf Productions

Longleaf Productions Longleaf Productions' films tell stories you won't find anywhere else.

Longleaf Productions creates films and other media about topics of cultural, historical, educational, and environmental significance. These topics generally will be focused primarily on, but are not limited to, the Southeastern United States.

Not familiar with Julius Rosenwald? Only a few short years ago, neither were we. But once we learned a little, we wanted...
02/25/2026

Not familiar with Julius Rosenwald? Only a few short years ago, neither were we. But once we learned a little, we wanted to know more. And more. And we quickly appreciated how he changed the lives of hundreds of thousands of African American youngsters throughout the South. This Facebook post, thorough yet brief, describes JR in a nutshell. Read it, and you'll soon be searching for a Rosenwald School (as they are known today) near you!

He gave away $2 billion and fought to keep his name off every building.
Julius Rosenwald was nobody special at first.
Born in 1862 in Springfield, Illinois, just one block from where Abraham Lincoln once lived. His parents ran a modest clothing store. Nothing remarkable. Nothing that hinted at the fortune—or the legacy—to come.
School bored him. He dropped out at sixteen and moved to New York to apprentice with his uncles in the garment trade. By his thirties, he was making men's suits in Chicago. Comfortable. Unremarkable.
Then 1895 arrived.
Julius invested $37,500 in a chaotic mail-order company called Sears, Roebuck. Richard Sears could sell ice to Eskimos, but he couldn't organize a filing cabinet. The business was brilliant and broken at the same time.
Julius fixed it.
He built warehouses with revolutionary systems—conveyor belts, automated processes, ruthless efficiency. Henry Ford himself visited to study Julius's methods. In twelve years, Sears exploded from $750,000 to $50 million in annual sales.
Julius became wealthy beyond imagination.
And it made him deeply uncomfortable.
Summer 1911 changed the trajectory of his life. A friend handed him a book: "Up From Slavery" by Booker T. Washington. Julius opened it on a Tuesday evening. He couldn't put it down.
Here was a man born into chains who taught himself to read by candlelight. Who worked brutal hours to pay for school. Who built Tuskegee Institute in Alabama with almost nothing.
But one fact in the book haunted Julius for days.
Black children across the South had virtually no schools. Not inadequate schools. No schools at all.
Alabama spent $14 per year educating each white child. For Black children? Twenty cents.
Some Black communities crammed 200 children into church basements with a single teacher. Most had nowhere to go at all.
Julius understood persecution intimately. His parents had fled Europe to escape centuries of violence against Jews. He wrote: "The horrors that race prejudice inflicts come home to the Jew more forcefully, perhaps, than to others, because of the centuries we have suffered."
He invited Booker Washington to Chicago.
"How can I help?" Julius asked.
Washington's answer was beautifully simple: "The children need schoolhouses."
Julius started in 1913 with six schools in rural Alabama. But he revolutionized philanthropy with one radical requirement.
He refused to simply donate money.
The Rosenwald Fund would provide seed capital. Local school boards had to commit to operating the schools. And the Black communities themselves had to raise matching funds.
People called him crazy. These were some of the poorest Americans alive. How could sharecroppers raise thousands of dollars?
They found a way.
Families with almost nothing organized fish fries, bake sales, church socials. Farmers donated land they desperately needed. Men worked fourteen-hour days in the fields, then swung hammers and laid bricks by lamplight.
Those communities raised $4.7 million of their own money—a staggering sum for people living in poverty.
The movement spread like wildfire across the South.
By 1932, there were 5,357 Rosenwald Schools in fifteen states. One-third of all Black children in the South—more than 600,000 students—received their education in those buildings.
The alumni roster reads like American history itself: Congressman John Lewis. Poet Maya Angelou. Writer James Baldwin. Nobel Prize winner Ralph Bunche. Medgar Evers. Alex Haley.
But Julius did something that separated him from every other philanthropist in history.
He actively fought to keep his name off the buildings.
Not from false modesty. From principle.
"If no name is used," he insisted, "it will belong to the people."
While Carnegie plastered his name on libraries and Rockefeller stamped his on universities, Julius believed donor names prevented communities from feeling true ownership and discouraged others from giving.
He also shocked the wealthy elite with another decision.
He designed his foundation to spend every penny and close permanently.
Most millionaires create eternal foundations, carefully preserving principal while distributing interest. Julius thought this was arrogant and wasteful.
"Each generation should solve its own problems with its own resources," he declared.
The Rosenwald Fund closed in 1948, exactly as planned. Every dollar spent. Every asset distributed.
When the 1929 stock market crash devastated his fortune, Julius kept giving. When Sears nearly collapsed, he pledged $21 million of his personal wealth to save it—nearly $300 million in today's dollars.
He gave even when he couldn't afford to.
Julius died in 1932 at sixty-nine. He'd distributed the equivalent of nearly $2 billion in today's money.
And he achieved exactly what he wanted: to be forgotten.
His name isn't on the schools. His foundation vanished decades ago. There's no Rosenwald University to preserve his memory.
The irony is exquisite. The man who insisted his gifts "belong to the people" was erased by history itself.
But the schools? The students? They transformed America.
Today, about 500 Rosenwald School buildings still stand. Some are museums preserving this hidden history. Others are abandoned barns, their extraordinary past unknown to those who drive by.
John Lewis, who walked from a one-room Rosenwald School in rural Alabama to the United States Congress, understood the gift his generation received. Education was "almost sacred" to his parents, he said. "Something the soul needs and something to be cherished."
Consider the chain of events: A Jewish immigrant's son, raised one block from Lincoln's house, reads a book by a man born enslaved, feels something fundamental shift inside him, and asks the only question that changes anything:
What can I do?
Julius Rosenwald's answer built 5,357 schoolhouses and lifted hundreds of thousands of children toward futures they'd been told were impossible.
His name isn't on a single one.
That was always the point.

During difficult times, what can we learn from history and our ancestors? To keep on keepin' on, with your eyes on the p...
02/03/2026

During difficult times, what can we learn from history and our ancestors? To keep on keepin' on, with your eyes on the prize, no matter what.
That's one of the many lessons the Longleaf Productions team learned while digging into the history of North Carolina's Rosenwald Schools.
Our documentary, "Unlocking the Doors of Opportunity," will air on PBS-NC three times during the coming weeks.
At one time, nearly 800 Rosenwald Schools provided rural African American children throughout North Carolina with an elementary education. If you know where to look, you can still find them scattered across our state. Most people today are unaware of their significance -- except for historians, the alumni, and their descendants.
Do you live near a Rosenwald School? Does your family have a Rosenwald Connection?

Good news! WHRO, which broadcast our documentary "Monuments With Blackboards" earlier this week, has placed the film on ...
09/26/2025

Good news! WHRO, which broadcast our documentary "Monuments With Blackboards" earlier this week, has placed the film on the station's streaming server. And it appears to be available to anyone, whether or not you have a PBS Passport.
Use this link for your smart TV or the biggest screen possible with good speakers. Isn't the narrator wonderful? We were so fortunate to have George Washington III voice this Rosenwald School film (as well as two others).
We welcome your comments.

Monuments with Blackboards explores the legacy of Rosenwald Schools in Virginia.

"Monuments with Blackboards," the rich story of Virginia's Rosenwald Schools, will have its public television premier in...
09/22/2025

"Monuments with Blackboards," the rich story of Virginia's Rosenwald Schools, will have its public television premier in the Commonwealth at 10 p.m. Tuesday (9/23) on WHRO.
The station, known as WHRO15 Public Media, serves Tidewater Virginia as well as northeastern North Carolina and is widely available on cable and fiber systems. Supporters of the station will be able to stream the documentary from WHRO's website, WHRO.org.
Many Rosenwald Schools remained in service until the era of integration. Today, communities throughout Virginia, led by school alumni and historic preservationists, are working to preserve the legacy of "the largest educational intervention you never heard of." The school-building program affected 15 states and was responsible for making possible the education of hundreds of thousands of African Americans.
The documentary highlights three Virginians whose careers helped push forward the Rosenwald School movement throughout the Commonwealth. That program, devised by Virginia native Booker T. Washington and Julius Rosenwald, a Chicago philanthropist, enabled nearly 500 communities to build elementary schools for African American students in the Jim Crow era.
• Virginia Randolph, an African American teacher in Henrico County, developed strategies that built community support for schools. Her methods became a model for other teachers throughout the South and internationally.
• Jackson Davis was a White county school superintendent who advocated for improving educational opportunities for African American students. An accomplished photographer, his photos helped build support for his efforts and today are regarded as critical historical records. They are preserved in the archives at the University of Virginia.
• Thomas Calhoun Walker was born into slavery in Gloucester County. Later, as a free African American, he sought an education at Hampton Institute and became a teacher. He later read law under a former Confederate general and was admitted to the bar. "Lawyer Walker" became one of the leading African Americans in Virginia and, as the State Agent for Rosenwald Schools, helped scores of communities secure a school for their children.
"Monuments with Blackboards" was made possible by the generous support of the Cook Foundation and Virginia Humanities.
Longleaf Productions, based in North Carolina, is a non-profit organization.

08/08/2025

This school in Warm Springs actually was constructed after the Rosenwald Fund ceased funding school initiatives in 1932. Yet it followed the architectural models and was built as a tribute to Eleanor Roosevelt. FDR, of course, used a cottage in Warm Springs as his "Winter White House." After five long years of preservation work, "the last Rosenwald School" is ready for its public debut.

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